Product Marketing Executive - Bakery

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• Strategic planning

• Understands and recommends how to manage the product range and marketing activities for SBU Bakery.
• Able to interpret internal and external data and help develop SBU Bakery's short-term strategy and positioning in line with headquarters' strategy and local market opportunities.
• Manage the marketing mix of the SBU and build short-term product strategies analyzing consumers' and customers' needs, assuring the profitability of the product range.
• Contribute to creating an annual marketing plan focusing on the group strategic pillars.
• Support Customer Marketing of each channel to decline the strategy for each channel (industry, foodservice, retail, artisans & distributors)

• Market analysis

• Review market research and available databases to build consumer understanding on the categories.
• Propose and lead local data gathering through market research or similar.
• Gather competitors' information on products, pricings etc

• Product management

• Manage the portfolio including continuous range optimization and SKU management.
• Manage the key actions and relationship between the country and the SBU team at headquarters.
• Develop, with Technical Advisors, finished goods concepts and support customer marketing to adapt to sales channels.
• Develop packaging for SKU produced locally.

• Customer support

• Collaborate with the customer marketing team and sales team to build relations with customers.
• Support our business development teams to promote solutions in a comprehensive way, relevant to each individual customer need.
• In collaboration with the customer marketing team, develop promotional strategies for different channels and customers.

• Communication

• Develop efficient communication tools to help position Puratos as per company strategy across all channels (Retail, industry, artisan)

• University bachelor's degree in marketing or business related degree, a must have.
• Minimum of 2 to 3 years of related experience as a product/brand/marketing specialist.
• Experience in product management and strategy, preferably in the food industry.

• Ability to navigate an environment that evolves day by day, ability to react and adapt fast to new business opportunities.

• “Go get it” attitude

• Ability to analyze and interpret sales numbers; report strengths & weaknesses by product/sales channel.
• Leadership skills: drive projects and align people within the teams.
• Project management: planning, prioritization, timing, budget.
• Good marketing knowledge (theoretical & practical): up to date with the latest developments in the field of marketing.
• Fluent in English and Tagalog (verbal and written)
• Excellent negotiator, ability to influence the team & organization to achieve project.
• Able to communicate in an engaging and professional manner; build relationships with internal and external stakeholders.
• Self-motivated individual, able to drive projects autonomously.
• Able to resolve complex issues in a reasonable and logical manner.
• Committed to adhere to company values.

• Team spirit
• Ethics
• Quality
• Passion
• Courage
• Vision

• True team spirit: drive teams with passion for the SBU to help them deliver set targets.
• Flexible and resilient in a fast-changing environment.
• Down to earth' with a 'hands on' spirit.
• Desire to make a successful and satisfying career in an international company.
• Willing to travel approximately 15% of the time.

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Puratos