The Digital Lifecycle Specialist will be responsible for the timely and high-quality content production within the Home Credit App, including creating, publishing, and managing articles, and distribution through push notification, in-app banners and other channels. This role is responsible for content relevance and optimization for app engagement and increased signed contracts. What You'll Do Content Creation: Write high-quality, engaging, and informative articles for our app on various topics that are aligned with the overall content strategy. Prompt Engineering: Leverage AI tools to generate content while ensuring humanized output, relevance, quality, and adherence to the Home Credit brand guidelines. Content Publishing: Manage the publishing process of content within the app, ensuring timely and accurate updates. Content Distribution: Identify the most effective channels for various content types including owned, earned, and paid media and coordinate distribution with necessary support teams. Analytics: Monitor and analyze the performance of content and related campaigns, providing actionable insights and recommendations for improvement. Content Events/Attributes Library: Coordinate events and attributes creation with the Product and Analytics teams to track content performance. Link Management: Ensure deep links and UTMs are properly placed within content and notifications and monitor their performance to optimize user journeys. Collaboration: Work closely with the Content Growth Manager, SEO, UX, Digital Product, Business Streams & Marketing to align content strategies with overall business goals. Reporting: Report to the Digital Lifecycle Team Lead and relevant stakeholders. What You Need To Have At least 2-3 years of experience in Inbound Marketing At least 2-3 years of experience in Digital Marketing Experience in Google Analytics, Google Search Console, Google Ads, Facebook Ads, Email Marketing, Social Media, SEO Tools, etc. What Can Set You Apart Experience in Search Engine Marketing, Email Marketing, and Web Design/UX Job Perks You&aposll Enjoy Permanent dayshift schedule Up to 20% variable performance-based bonus HMO on Day 1 and HMO dependents coverage including same-sex partners Access to mental health and wellness partners Wellness Leaves and Birthday Leave Internal career mobility options Local and international learning opportunities Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important. At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success. We're all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions. When it comes to hiring, everyone gets a fair look. It doesn't matter where you're from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job. Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant. Show more Show less