Role Purpose The Regional General Manager is the territorial business owner, accountable for subscriber growth, revenue, profitability, and execution within the assigned region. The role drives hyperlocal market leadership through: disciplined P&L management strong execution (sales, install, service) localized competitive response The RGM ensures the region delivers against Converge's goal of market leadership by 2027. Key Responsibilities: Regional P&L Ownership Own revenue, subscriber growth, and contribution margin. Manage ARPU mix and upgrade performance. Ensure disciplined incentive and promo spend. Drive payback and profitability at territory level. Subscriber Growth & Activation Deliver net adds and revenue targets. Maximize port utilization and cluster fill rates. Drive upgrade ladder (S2S FiberX Flexi SFx). Ensure high-quality acquisition (not vanity volume). Churn Management & Defense Own total and high-LTV churn reduction. Identify and act on churn-transfer clusters. Execute retention strategies in war zones. Prevent revenue leakage to competitors. Hyperlocal War Zone Execution Lead execution in Marketing-defined war zones. Deploy localized action plans (30-day cycles). Align dealers, teams, and service resources to priority zones. Deliver measurable improvements in: churn net adds ARPU Operational Excellence (Execution Edge) Ensure: Fast installation (target 24-48 hrs) Strong repair SLA High service reliability Drive cluster productivity: adds per BC install efficiency service performance Channel & Distribution Leadership Manage dealer and contractor networks. Expand local distribution where needed. Ensure productivity and alignment of sales channels. Build strong local partnerships (developers, communities). Cross-Functional Alignment Work closely with: Marketing (war zones, campaigns) Network (rollout, capacity) Product (offers, plans) Business Dev (partnerships) Ensure seamless execution across functions. Success Metrics (KPIs) Net Revenue Growth (vs target) Contribution Margin (regional P&L) High-LTV Churn Rate Payback Period (cohort discipline) Cluster Productivity (adds/BC, SLA performance) Key Working Relationships Internal: Marketing, Network & Deployment, Product, Business Development / PMO, Finance External: Dealers and contractors, Property developers, Local partners and communities Job Qualifications: Educational Requirements Bachelor's Degree: A degree in Business Administration, Management, Marketing, Information Technology, or Engineering is standard. Post-Graduate Degree: An MBA (Master of Business Administration) is highly preferred. Professional Experience Tenure: 10-15+ years of total professional experience, with at least 7-10 years in a senior leadership or directorial capacity. Industry Background: Experience in Telecommunications or ICT, FMCG or Consumer Business is highly preferred. Proven Results: Must demonstrate a history of managing large-scale P&L (Profit & Loss), meeting aggressive sales targets, and successfully launching services in new territories. Deep understanding of local market dynamics Strong execution and team leadership capability Leadership Profile Owner mindset (treats region as a business) Highly execution-driven Strong local market intuition Data-driven decision maker Able to mobilize teams quickly