Job SummaryWe are looking for a results-driven Senior Link Builder Specialist to lead scalable off-page SEO initiatives. This role is responsible for acquiring high-quality backlinks at speed, building authoritative relationships, and expanding our digital footprint across communities such as Reddit, Quora, YouTube, and other emerging platforms.You will play a key role in improving search visibility, strengthening domain authority, and driving sustainable organic growth.Key ResponsibilitiesStrategic Link Building & Acquisition
Own end-to-end link acquisition campaigns from prospecting to placement.
Work using platforms like BrightLocal, SEMRush and Scrunch
Identify high-value backlink opportunities aligned with client verticals and SEO strategy.Deliver consistent growth in referring domains and authority links while maintaining quality standards.Execute at pace while protecting link relevance and credibility.Community & Platform-Based Authority BuildingDrive brand visibility and link opportunities via platforms like Reddit, Quora, YouTube, niche forums, and communities.Create and manage profiles, posts, and engagement strategies that attract natural backlinks and referral traffic.Content & Asset PromotionPromote blogs, landing pages, research, infographics, and video assets to maximize reach and linkability.Suggest new content angles that can naturally earn links.Competitive & Gap AnalysisConduct backlink gap analysis to identify missed opportunities.Reverse-engineer competitor link strategies and build action plans to outperform them.Performance Tracking & ReportingMaintain daily activity tracking and outreach pipelines.Report on acquired links, live placements, domain metrics, and impact.Continuously optimize approach for better conversion rates.Process Ownership & InnovationImprove outreach efficiency through automation, tools, and new technologies.Stay updated on algorithm changes, spam risks, and evolving best practices.Success MetricsGrowth in quality backlinks and referring domainsOutreach-to-placement conversion rateSpeed and consistency of acquisitionAuthority and relevance of links securedSkills & RequirementsStrong expertise in modern link-building and digital PR strategiesProven experience managing blogger and publisher outreachAbility to secure placements across forums, communities, and UGC platformsExcellent written and verbal communication skills in EnglishProficiency with SEO tools such as Semrush, Ahrefs, Google Analytics, etc.Strong research, negotiation, and relationship-building skillsHighly organized, self-managed, and deadline-drivenComfortable working with web technologies and digital publishing workflowsPowered by JazzHR
