Lifecycle Marketing Specialist

Philippines
Permanent
Full-time

2 months ago

Job Title: Lifecycle Marketing SpecialistLocation: Remote – PhilippinesDepartment: MarketingAbout MuvrMuvr is transforming how people move, deliver, and connect with local service providers. We are building a dynamic, tech-driven logistics platform that powers seamless transportation and fulfillment for businesses and individuals. Join us in reshaping the future of mobility and logistics.Role OverviewWe are looking for a Lifecycle Marketing Specialist to own and optimize the customer journey across multiple touchpoints. This role will lead strategy and execution of campaigns designed to engage, convert, and retain users—across email, SMS, push notifications, in-app messaging and other direct channels. You'll work closely with Product, Growth, and CX to drive measurable business impact through personalized, timely communications.Key Responsibilities

Design and execute end-to-end lifecycle campaigns across acquisition, onboarding, retention, reactivation, and loyalty stages.

Develop segmentation strategies to personalize messaging by user behavior, cohort, and intent.

Own campaign operations: content briefing, deployment, QA, and scheduling.

Monitor key lifecycle metrics (open rates, conversions, churn, LTV) and iterate based on performance insights.

Collaborate with marketing, CX, and design to ensure consistent brand voice and timely messaging.

Build journey automations and optimize flows using marketing automation tools.

Analyze customer journey data to surface new opportunities for engagement and revenue lift.

Qualifications

2+ years of experience in lifecycle, CRM, or retention marketing.

Proven experience with tools like Klaviyo, Braze, Customer.io, or similar platforms.

Strong copywriting instincts and attention to customer behavior.

Comfort with data—basic knowledge of funnel metrics and campaign analytics.

Strong organizational skills and ability to manage multiple projects simultaneously.

Experience with B2C or marketplace startups a plus.

Muvr

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