Senior Product Category Manager (Single Premium and Unit Linked)

• Delivery of product APE and NBV goals

• Go-to-Market of new products

• Maintenance of existing products

• Product marketing

• Competitor scan

• Distributor and stakeholder support and engagement

• Lead in the ideation, creation of proposition, go-to-market strategy, and management of project stakeholders for new single premium products and enhancement of existing ones.

• Formulate and implement marketing programs for single premium products that will deliver revenue, attract new customers, and create more value from existing ones.

• Develop strong partnerships with key stakeholders (such as Distribution channels) to drive strategy buy-in that will lead to successful implementation of marketing programs.

• Develop and execute distributor and customer campaigns that will drive product success/targets.

• Lead in setting and managing metrics needed to ensure that performance of projects and programs are closely monitored and succeed.

• Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and trainings.

• Work with various groups (advertising, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans.

• Delivering support for Distributors, such as providing product information and assist in client engagement/queries.

• Bachelor’s degree holder, preferably in Marketing, Business Administration, Management Engineering, Economics, or other related courses

• Minimum 5-10 years experience specializing in marketing, brand management, customer segment development or related skillset

• Insurance exposure/experience is an advantage

• Strong understanding of relevant consumer and distribution trends, particularly in the insurance industry

• Strong leadership skills

• Highly results-oriented with proven ability to deliver measurable results

• Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams

• Competent leadership skills with proven ability to lead projects and manage cross-functional teams

• In-depth knowledge on finance, economics, and marketing

• With exposure to financial services industry

• Detail-oriented

• Proficient in MS Office applications (esp in Excel, Word, and Powerpoint)

• Knowledge in the use of tools such as Canva, GPTs, and Power BI is an advantage.

• Excellent communication skills (oral/written)

AXA