Marketing Automation Specialist Overview: The Marketing Automation Specialist is responsible for overseeing the strategy, execution, and optimization of the company's marketing automation platform. This role ensures seamless integration with CRM and other marketing systems, enabling the marketing department to deliver targeted, personalized campaigns at scale. The ideal candidate will combine technical expertise with strategic marketing insight to maximize efficiency and ROI. Key Responsibilities: Manage, configure, and optimize the marketing automation software, Act-On. Collaborate with marketing to design and implement automated workflows, lead scoring, nurture campaigns and customer communications. Ensure accurate data flow and integration between Boxer Central (CRM), other automation platforms and analytics tools. Monitor performance metrics, analyze campaign results, and provide actionable insights for continuous improvement. Train and support marketing staff on automation tools and workflows. Qualifications: 3+ years of experience managing marketing automation platforms (e.g., Marketo, HubSpot, Act-On, Pardot, etc.). Strong understanding of demand generation, lead lifecycle, and digital campaign execution. Proficiency in CRM systems and data management. Analytical mindset with the ability to interpret campaign results and recommend improvements. Looking for someone who will manage our automation software, so they need to be technical and have a background in working with software solutions. It&aposs probably less marketing and more analytical. Willingness to work onsite during night shift hours ( 9:00 PM to 6:00 AM ) to align with U.S. teams Why Join Us Competitive salary & benefits package Collaborative and supportive team culture Opportunities for professional growth Global exposure through partnerships with international clients Show more Show less