Trade Marketing Junior Manager
Philippine Span Asia Carrier Corp
- Manila City, Metro Manila
- Permanent
- Full-time
- Collaborate with the Marketing Manager to define target audiences, key performance indicators (KPIs), and promotional activities to be implemented within specific channels.
- Formulates sales-generating programs in support of identified seasonal programs and special events in cooperation and or coordination with the Marketing Manager and ensures effective implementation at the Branch.
- Monitors and evaluates local competitive efforts and impact on the PSACC Branch and recommends appropriate action to counteract as needed.
- Analyzes and evaluates the branches' consolidated reports on the following: Sales, Products, Channels, Promotions, Trade Area Intelligence, Consumer Behavior, and Competitor Analysis.
- Coordinate with sales teams, branch teams, and external partners to ensure the successful implementation of promotions at the point of sale.
- Evaluate and undertake recommendations and or approval of local or Branch marketing programs and activities and monitor implementation to ensure that said programs are following established marketing policies and guidelines
- Coordinate merchandising activities to enhance the visibility of PSACC Brand.
- Work closely with cross-functional teams, including, Marketing, Sales Support, Shore Operations and other divisions, to meet and improve the service value that PSACC provides to the clients.
- Recognize customer needs and get insights for improving the product portfolio based on interactions with and feedback from customers.
- Bachelors degree in Marketing, Business Administration, or a related field.
- With at least 5 years of responsible, progressively, and challenging positions in Marketing/Trade Marketing.
- Experience in brand marketing campaigns, trade marketing, services and merchandising.
- Experience in Performance and Experiential Marketing
- Experience in B2B marketing and leads generation is a plus
- Can easily adapt to a fast-paced working environment
- Non - compromising work standards, integrity, and ethical practices
- Works well under pressure
- Willing to work onsite