Experience your best self with URC! Universal Robina Corporation is looking for a Trade Marketing Manager (Channel Strategy)! The Trade Marketing Manager (Channel Strategy) is responsible for setting the overall strategic direction for his assigned channel. Through a thorough understanding and in-depth research on the channels and the shoppers, he / she develops channel strategies that encompass all the relevant categories / brands within the assigned channel. He / She collaboratively engages with the Category Strategy Team and Field Sales to gatekeeping a cohesive company plan in the channel. What are the Responsibilities 1.) Channel Champion Primary knowledge center of the channel within the team. Engages in research, studies to constantly improve shopper understanding within the channel. Regularly reviews the company performance by channel, by area, through internal, external data and recommends appropriate intervention to address opportunities identified. Maintains the collective view of the categories within the channel to drive the achievement of company channel sales metrics. 2.) Strategy and Program Creation Gatekeeps category activities within the channel by working with category strategy and field sales. Approves programs initiated by field sales to ensure alignment to company priorities Leads the team in consolidating all category initiatives (both HO and field), looking at synergies and develops the execution plan by month and by quarter. Owns company channel SMAC development and leads in cascading plan to the Channel Execution Team. Develops and cascades Perfect Store Standards for the Channel 3.) Financial Management Performs cost analysis for channel programs and initiatives. Manages/approves budgets for business development / revenue generating programs. What are the Qualifications Candidate must possess at least a Bachelor's/College Degree, Business Studies/Administration/Management, Marketing or Engineering Background on ecommerce Experience in account handing for national key accounts Preferably with General Trade Marketing background - creation of programs based on data Excellent presentation skills COMPANY OVERVIEW Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. We've built three strong regional brands over the years- Jack 'n Jill for snack foods, C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee. These brands are becoming popular across the ASEAN region. We also have premium brands from SBA through their snackfoods segment such as Thins, Cheezels, CC's, Kettle and Natural Chip, Co., and Griffin's through their high-quality sweet biscuits and wide range of healthy wrapped snacks called Nice and Natural. URC's key to success has been attributed to building strong brands, robust product innovation pipeline, and world-class manufacturing and supply chain capabilities. OUR PROMISE We offer multi-industry and International exposure. URC is the major player in various food, agricultural and industrial sectors with a powerful presence throughout the ASEAN Regions. We advocate a culture of success. URC empowers its people to become holistic individuals and socially responsible leaders. We are committed to promoting learning and development. URC provides exciting experiences for its people to maximize their potentials and hone their talents. We bring the best in our people and offer them a rewarding career. OUR CORE PURPOSE Delight everyone with good food choices. OUR VALUES Put people first. We care, cultivate trust, and listen without judgement Own it. We take initiative to unlock opportunities. Dare to do. We champion experimentation and incubate new ideas. Move forward fast. We see the big picture and learn along the way. OUR AMBITION We are a sustainable global enterprise of world class talent. Giving everyone access to high quality planet-friendly products. Enhancing the lives of our employees, customers, consumers, and communities. WHY JOIN US Permanent Hybrid Set-up (for Head Office vacancies) Allowances (i.e. Rice Subsidy, Christmas, Medicine, and Uniform) Group Life Insurance Health Insurance Plan Annual Physical Examination Annual Vacation and Sick Leaves, with Leave Conversion for Unused Leaves Emergency, Bereavement and Nuptial Leave Salary Increase Learning & Growth (Trainings) Employee Engagement Activities Health & Wellness Programs Sponsored Company Events and Activities Free Parking Special Employee Discounts on Gokongwei Group of Companies Local and International Exposure and Opportunities Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices! NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
