Media Relations Specialist

Quezon City, Metro Manila
Permanent
Full-time

15 days ago

As a Media Relations Specialist (Local), you will collaborate with the team to build a solid foundation for each client project. This starts with meticulously researched information relevant to the client’s lines of business and media opportunities. Drawing on your experience in the industry, you will use your keen sense of "what works" to craft media pitches that articulate the client's core messages and unique brand differentiators. You will be undaunted by the competitive media environment, and pursue all available opportunities to secure client coverage week in and week out.Key Duties and Responsibilities :

Help key account managers build relationships with journalists and media outlets
Assist in developing work plans for campaigns and in project management
Identify audience and appropriate formats for media for campaign purposes
Spearhead ideation to develop news angles that fit the clients' storylines and brand differentiators
Prepare press releases and media materials for distribution, gather and organize complementary visuals, and ensure that all the pieces of the story come together in a flawless and appealing package for journalists
Implement media relations with national, regional, and local media outlets
Serve as an organized project manager, overseeing project timelines and media deadlines
Master client subject matter and assess daily news inquiries and cycles to identify opportunities to generate news coverage
Assist the Client Success team and other staff in the development of public relations campaigns
Under the supervision of the PR Account Director, coordinate with the media monitoring team in developing media mileage reports for internal analysis and as a means of measuring return-on-investment
Identify audience and appropriate formats for media for campaign purposes
Compile thorough, accurate results and activity reports for clients on a monthly, quarterly, and annual basis

Qualifications:

Bachelor's degree in Communications, Journalism, Public Relations, or related field
At least 1-3 years of experience in media relations, public relations, or related field
Demonstrated success in securing media coverage for clients
Excellent written and verbal communication skills
Strong project management skills and ability to handle multiple projects simultaneously
Ability to work collaboratively in a team environment
Ability to think strategically and creatively
Experience with media monitoring and analysis tools
Proficient in Microsoft Office Suite and experience with PR software tools

Paid Vacation Leave
Paid Sick Leave
Medical / Health Insurance
Maternity & Paternity Leave

Entry Level / Junior, Apprentice Media and Creatives Public Relations / PR 1 opening Bachelor's degree graduateM2.0 Communications specializes in business, technology and lifestyle communication, with emphasis on public relations, stakeholder management and digital communication. We focus on public relations, social media marketing and media analytics, and pride ourselves as experts in earned media communication.Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staﬀers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Carrier, Bank of the Philippine Islands. Currently, we work with brands including UNICEF, Philips, OPPO, Del Monte, Bayo and the Government of the Philippines.M2.0's diﬀerentiation lies in the robust support oﬀered by its diﬀerent service units, as well as its knowledge and experience in stakeholder management, technology and business PR. The agency also oﬀers a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines today.

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