Marketing Manager - Italian Restaurant

• Spearheads product innovation programs from conception to implementation, driving significant sales performance.
• Provides realistic forecasting based on data to ensure successful product launches while effectively managing company resources.
• Leads consumer testing and studies to optimize available assets, resources, and mechanics.
• Evaluates each product launch and analyzes insights for continuous improvement.

• Develops brand plans and identifies new business opportunities in line with overall brand strategies to enhance brand loyalty scores and increase market share.
• Manages cross-functional teams, including creative departments and external agencies, ensuring adherence to marketing briefs, timelines, and budgets.
• Plans brand PR support to amplify major campaigns across key communication touchpoints.
• Ensures the presence of campaigns during special occasions such as Valentine's Day, Mother's Day, anniversaries, etc.
• Cultivates and maintains relationships with Key Opinion Leaders (KOLs) and influencers on behalf of the company.
• Proactively seeks tie-ups with local and international brands to bolster brand equity and image.

• Supervises, trains, and manages the Marketing team, fostering a spirit of unity and camaraderie.
• Conducts preliminary interviews and participates in the hiring process for Marketing staff.

• Develops strategies to contribute to the company's bottom line.
• Analyzes and recommends process solutions using current trends to enhance existing strategies.
• Leads the Product Work Group in collaboration with other departments to ensure seamless process flow.
• Collaborates with the commissary team and Research and Development (R&D) to ensure new products meet high standards at optimal costs.

• Ensures the highest productivity by overseeing organizational systems, coordinating with cross-functional teams (Purchasing, Creatives, etc.), and minimizing disruptions to meet month-on-month sales targets.

• At least 3 years experience as a Marketing Manager in the Food & Beverages Industry
• Proficient in Strategic Planning and critical thinking
• Strong Time management skills
• Highly Organized and detail-oriented
• Resourceful and frugal in resource management
• Excellent communication skills, including leadership abilities
• Exceptional writing and editing skills
• Solid experience with social media platforms such as blogs, Facebook, Twitter, etc.
• BA/MA degree in Marketing, Advertising, Communications, or a related discipline

Monroe Consulting