Marketing Communications Analyst

First Gen View all jobs

Pasig City, Metro Manila
Permanent
Full-time

10 days ago

Digital Content & Channel Management

Demonstrate a deep understanding of digital ecosystems, including social media
algorithms and email marketing best practices, to ensure content is optimized for engagement and reach.
Manage the end-to-end execution of customer newsletters and triggers using emailer tools (e.g., Infobip and Salesforce Marketing Cloud), ensuring clean layout and segmentation.
Develop high-quality copy for all digital platforms, maintaining a consistent brand voice that resonates with different customer personas.

Visual Storytelling & Sales Support

Leverage advanced skills in PowerPoint, Keynote, or Canva to create high-impact
presentations and decks for the sales team and internal stakeholders.
Prepare and update diverse communication materials, including digital brochures, one- pagers, and traditional print assets, ensuring all information is accurate and visually aligned with the brand.

Strategic Coordination & PR Liaison

Prepare and package content for both traditional and digital media, ensuring a
cohesive message across press releases, blog posts, and offline advertisements.
Act as the primary point of contact for the media team, facilitating the flow of informationfor PR releases and ensuring external messaging reflects the current CX strategy.
Execute and monitor the communication calendar to ensure timely delivery of all tacticalcampaigns and segment-specific updates.

CX Operations & Issue Support

Oversee the development of scripts, manuals, and talking points to provide the frontline team with the tools needed for a seamless customer experience.
Support the team in drafting reactive messaging and FAQ ; documents during service disruptions or brand-sensitive events.

Qualification Requirements

Bachelor's degree in marketing, communications or any related course
At least 2-4 years of work experience in marketing and/or communications
With a track record of successful marketing programs and campaigns.
With strong written and verbal communication skills
With analytical skills and proficiency in digital channel management, market research and data analysis.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Graphic design skills and familiarity with design
Must have strong interpersonal skills
Good presentation skills

The CX Communications Analyst drives the delivery of clear, consistent, and engaging messaging across all customer touchpoints. This role is responsible for creating and executing multi-channel content, managing the integrated communication calendar, and equipping internal teams with the materials needed to ensure a seamless customer experience.Entry Level / Junior, Apprentice Sales and Marketing Utilities 1 opening Bachelor's degree graduateOUR BUSINESSFirst Gen Corporation (First Gen) is a leading independent power producer in the Philippines that primarily utilizes clean and indigenous fuels such as natural gas, geothermal energy from steam, hydro-electric, wind, and solar power. The company has 3,489 MW of installed capacity in its portfolio, powering 21.4% of the country’s gross generation.First Gen is a natural gas pioneer and owns four out of the five natural gas-fired power plants in the country. These are the 1500-MW Sta. Rita and San Lorenzo plants, the 97-MW Avion and the 414-MW San Gabriel power plant. Avion will be the first power plant in the Philippines to run on aero-derivative gas turbines while the San Gabriel plant is expected to be the most efficient natural gas-fired plant in Southeast Asia. First Gen also has the largest portfolio of power plants that use clean, renewable and indigenous fuels. The plants are present in all three grids of the Philippines, and can serve the baseload, mid-merit and peaking market segments.“Going forward, we continue to keep our eye on remaining relevant, effective, pioneering, and smart about the choices we make in moving towards a decarbonized world… First Gen continues to care about the world we live in, and we will continue to dare to make positive contributions.” – President and Chief Operating Officer, Francis Giles B. Puno

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