Marketing Manager

• Own end-to-end email and SMS marketing strategy: campaign planning, segmentation, personalization, A/B testing, and automation.
• Manage and optimize lifecycle flows (welcome series, abandoned cart, post-purchase, win-back).
• Write or oversee compelling copy and ensure brand consistency.
• Monitor deliverability, list health, and compliance with best practices.
• Report weekly on performance metrics (open rates, CTR, conversions, revenue attribution).

• Serve as the central project manager for marketing initiatives, ensuring all deliverables are organized, tracked, and executed on schedule.
• Plan and launch weekly promotional campaigns across channels in collaboration with internal and external partners.
• Manage tasks and workflows using project management tools (Monday, Asana, ClickUp, or similar), maintaining clear accountability and progress tracking.
• Oversee virtual assistants supporting campaign execution, creative prep, and content scheduling.
• Build processes and SOPs that streamline marketing workflows and improve efficiency.
• Cross-Channel Marketing Support
• Support organic social media execution (Instagram, TikTok, Facebook, etc.).
• Collaborate with merchandising, design, and operations to align campaigns with product launches and availability.
• Assist with affiliate marketing initiatives to drive acquisition and awareness.

• 4+ years of hands-on experience in email marketing for e-commerce/D2C brands.
• Proven experience managing lifecycle marketing across email and SMS (e.g., Klaviyo), including campaign strategy, automation flows, segmentation, deliverability, compliance, and performance reporting.
• Proven ability to manage and scale email programs contributing to $1MM+ in annual D2C revenue.
• Strong understanding of segmentation, deliverability, and lifecycle marketing best practices.
• Demonstrated expertise in project management, including experience with tools such as Monday, ClickUp, Trello, or Asana.
• Highly organized with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
• 3+ years of experience in organic social media management.
• Familiarity with Shopify (or similar e-commerce platform).
• Analytical mindset with proficiency in interpreting KPIs and adjusting strategy accordingly.
• Excellent copywriting/editing skills with attention to brand voice and storytelling.
• Ability to manage and delegate tasks to virtual assistants or contractors.

• Experience in the collectibles, trading card, gaming, or pop culture merchandise space.
• Background in paid media, SEO, or influencer/affiliate partnerships.
• Basic graphic design or creative direction skills (e.g., Canva, Photoshop, Figma).
• Experience with customer loyalty programs or referral marketing.
• Understanding of Google Analytics 4, UTM tracking, and attribution modeling.
• Enthusiasm for trading cards, collectibles, or cryptocurrency.

Satellite Office