Job Summary Develops and implements localized marketing strategies and campaigns for GSMI brands. Conducts thorough market analysis, crafts campaign mechanics, manages influencer relations, optimizes performance and investment, and ensures seamless execution and evaluation of all marketing initiatives. Skills Needed Data Gathering Strategy and Plan Formulation Project Management Minimum Qualifications Bachelor's Degree in Marketing, Business, or Communications-related courses With at least 2-3 years of experience in Sales, Trade/Channel Marketing, Consumer Engagement, or Consumer Marketing that includes fieldwork in an FMCG industry