Position OverviewWe're looking for an experienced Digital Marketing Expert who combines strategic marketing expertise with business development acumen and personal assistance capabilities. This unique role offers the opportunity to shape our digital presence, generate qualified leads, and directly contribute to our rapid expansion in the Australian AI automation market.Key ResponsibilitiesDigital Marketing & Lead GenerationDevelop and execute comprehensive digital marketing strategies across LinkedIn, Facebook, and Instagram to generate qualified leads for our AI automation solutionsCreate compelling content that showcases BlueArc's value proposition and industry expertise across all six vertical marketsManage both personal and business LinkedIn profiles, publishing 2–3 strategic posts daily to build thought leadership and brand awarenessImplement data-driven campaigns that demonstrate measurable ROI and lead conversion ratesConduct market research and competitive analysis to identify new opportunities and refine messaging strategiesBusiness Development & Client OutreachExecute cold calling campaigns to prospective clients across target industry verticalsQualify leads and schedule discovery calls for the senior leadership teamMaintain and nurture relationships with existing clients to identify expansion opportunitiesCollaborate with technical teams to understand solution capabilities and translate them into compelling marketing messagesTrack and report on lead generation metrics, conversion rates, and pipeline developmentPersonal Assistant & Strategic SupportManage executive calendars, scheduling, and event coordinationOrganize and coordinate client meetings, industry events, and networking opportunitiesProvide administrative support for business development activities and client relationship managementAssist with proposal preparation and client presentation materialsHandle travel arrangements and logistics for business development activities
