Assistant Marketing Manager
Unicapital Group
- Makati City, Metro Manila
- Permanent
- Full-time
of Unicapital Group marketing initiatives, focusing on digital campaigns, email
marketing, social media content, and events. This role requires a creative, data-driven,
and a resourceful individual with the ability to manage multiple projects while maintaining
brand consistency and alignment with business objectives.Key Responsibilities:
Marketing Campaigns and Strategy
- Assist in developing and implementing marketing plans and campaigns that align with company goals.
- Plan, execute, and monitor email marketing campaigns to drive engagement, retention, and conversions.
- Implement on-ground and online lead generation strategies, paid ads, and content-driven funnels.
- Assist in creating and managing engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, Tiktok etc.) in line withbrand guidelines.
- Provide assistance in coordinating and producing marketing materials, including graphics, short videos, and promotional collaterals.
- Collaborate with internal teams and creatives for photo and video editing when needed (skills in Adobe Creative Suite or similar are a plus).
- Events & Webinars
- Coordinate webinars, livestreams, and other online investor education events, from conceptualization to post-event reports.
- Support on-ground activations such as client acquisition events/exhibits, media events, and client engagement activities.
- Track, measure, and analyze campaign performance with the team; recommend actionable insights for optimization.
- Maintain marketing dashboards and prepare regular reports on campaign ROI and KPIs.
- And other tasks that may be assigned from time to time that will support the organization's goals and objectives.
- Bachelor’s degree in Marketing, Communications, Business Administration, orrelated field.
- At least 3 years of experience in marketing, preferably in the financial services,fintech, or related industries.
- Strong knowledge of email marketing platforms (e.g., Mailchimp, Sendgrid, orsimilar) and social media management tools.
- Experience in content creation (graphic design, copywriting, video editing) is anadvantage.
- Knowledge of photo and video editing tools (Adobe Photoshop, Premiere Pro,Canva, etc.) is a plus.
- Experience in organizing webinars, online events, and on-ground eventsactivations are an advantage.
- Familiarity with online lead generation tactics (Google Ads, Facebook Ads)preferred.
- Excellent project management, communication, and organizational skills.
- Proactive, detail-oriented, and able to work under minimal supervision.
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