Senior Content Strategist

Makati City, Metro Manila
Permanent
Full-time

2 months ago

Role Overview:The Senior Content Lead acts as the Editor-in-Chief and Creative Director. This role is responsible for developing the overarching content strategy, managing the editorial calendar, and ensuring that all creative output—text, visual, and video—aligns strictly with the brand’s voice and business objectives. The Senior Content Lead transitions from pure creation to leadership, supervising the Content Production Team. They are responsible for quality control, workflow optimization, and integrating Generative A.I. tools to scale content production while maintaining brand authenticity.Duties and Responsibilities1. Content Strategy & Editorial Management

Develops and owns the monthly and quarterly Content Calendar, ensuring alignment with marketing campaigns, product launches, and sales goals.
Defines the "Content Pillars" and creative direction for all platforms (Social Media, Website, In-Store Digital Signage).
Collaborates with the Junior Marketing Analyst to interpret performance data and adjust content strategies based on audience engagement and ROI.

2. Team Leadership & Quality Control

Co-manages the department with the Marketing Strategist.
Supervises and mentors the Content Creator and Junior Content Creator, assigning tasks, managing deadlines, and conducting performance reviews.
Acts as the final "Quality Gatekeeper" for all published materials. Reviews and approves captions, scripts, graphics, and videos to ensure they meet TEI’s aesthetic standards and brand guidelines.
Facilitates creative brainstorming sessions to generate innovative campaign ideas.

3. Brand Voice & Community Guardianship

Maintains and evolves the TEI Brand Guide, ensuring a consistent tone of voice across all customer touchpoints.
Oversees community management strategies (executed by the Junior team) to ensure customer inquiries and comments are handled with the H.E.R.R.O.I.C. values (Customer First).
Manages crisis communication on social media in coordination with the Marketing Strategist.

4. A.I. Tool Integration & Workflow Optimization

Leads the adoption of A.I. tools (e.g., ChatGPT for script ideation, Midjourney for storyboarding, A.I. video editing tools) to increase the team's output speed and efficiency.
Establishes "A.I. Usage Guidelines" to ensure that AI-generated content remains authentic to the brand and factually accurate.
Optimizes the content production workflow (from ideation to publishing) to reduce bottlenecks and ensure on-time delivery.

Willing to work onsite on a daily basis
Bachelor’s degree in Marketing, Communications, Advertising, Design, Multimedia Arts, or a related field.
Minimum of 3-5 years of experience in content marketing, social media management, or creative direction. At least 1 year of experience in a supervisory or team lead capacity.
Advanced Copywriting, Social Media Strategy, Project Management (Agile/Scrum), and Leadership/Coaching.
Proven experience leading end-to-end creative campaigns, from concept development to execution across multiple channels.
Strong portfolio demonstrating excellence in content strategy, storytelling, visual design, and campaign execution.
Hands-on experience managing content across digital platforms, including social media, websites, performance marketing, and internal communications.
Solid understanding of brand management, creative standards, and quality control processes.
Experience collaborating with cross-functional teams such as Marketing, Product, Performance, and Leadership.
Proficiency in creative and collaboration tools (e.g., Adobe Creative Suite, Figma, content management systems, project management tools).
Technical Skills:

Strategic Planning: Ability to build long-term content frameworks.
Editorial Judgment: impeccable grammar and visual eye.
A.I. Literacy: Proficiency in prompting and editing A.I. outputs.
Analytics: Understanding of social metrics (Reach, Engagement, CTR).

Associate / Supervisor Media and Creatives Information Technology / IT 1 opening Bachelor's degree graduateMAKE YOUR BEST CAREER MOVE YET!Join one of the fastest growing tech companies in the Philippines. Get to enjoy a fun-filled work culture that empowers you to do your best work!ABOUT USSprout Solutions is a software-as-a-service (SaaS) company that aims to deliver the best automated HR and payroll solutions for the Philippines. We want to help all types of businesses grow with our suite of cloud-based HR and payroll software to streamline and simplify processes.Here at Sprout, we want people who are driven to make things better than they were before. We desire individuals who are brave and courageous to bring positive change, no matter how small or big it is. We are committed to revolutionize the Philippine economy by building world-class software with the power of local talent.SPROUT CULTURESprout’s mission is to transform the way HR works in emerging markets. As a company, we want to help the Philippines move forward through technology, doing what we do best. Despite that, we’re proud to say that Sprout has one of the most fun work cultures in the country!We love getting things done, while also having some fun in between. Be part of an agile startup that is young, energetic, and committed to helping the Philippines move forward.FUN THINGS WE DOWeekly fun things:Being fit and healthy is a top priority at Sprout! Healthy lunch Mondays, Muay Thai Tuesdays and Thursdays, Wellness Wednesdays – these are the things we do every week! We also have sports programs like basketball and badminton, as well as weekly free massage and Zumba sessions for all employees. We’re also proud to have a CEO who’s also a professional Muay Thai fighter – how cool is that?Sproutings (Sprout Outings):Here at Sprout we prioritize our employees’ well-being – that’s why we go on trips outside the city twice a year to unwind, relax, and bond together. All of us work hard for most of the year, which is why we love to explore the outdoors and chill out whenever we can!Monthly gatherings:To celebrate our company milestones and career achievements, we gather around every month over food and drinks. There’s a different theme every month which brings out talent and creativity in everyone!--JOIN US TODAY!We’re excited to know you and see how you fit with Sprout!Send in your application and we’ll get back to you soon. :)

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