Marketing Operations Specialist
- Manila City, Metro Manila
- Permanent
- Full-time
The Marketing Operations Specialist is a highly motivated and detail-oriented Marketo program and Email Specialist who is responsible for building, optimizing, and reporting on our Marketo-driven email programs, which play a critical role in generating demand across our business.
The ideal candidate is a data-driven marketer who is passionate about using Marketo to drive amazing experiences that drive engagement and conversations. You are an organized, self-starter, and have a willingness to learn in a fast-paced environment.Responsibilities:
- Configure, test & deploy high-volume mass email distributions and automated email programs
- Be the Regional point-of-contact for marketing automation program build requests
- Manage multiple marketing automation projects under a deadline
- Implement dynamic content, segmentation, triggers, smart lists, and filter logic
- Collaborate with our Data Engineer to report on program performance to key stakeholders
- Provide first-level support to technical and non-technical users of marketing automation tools
- Be willing to learn or master other platforms in our Mar-Tech stack.
- Bring high energy and enthusiasm to a rapidly changing environment
- A deep knowledge of the fundamentals of email marketing
- Minimum of 1-2 years hands-on marketing automation platform experience (Marketo preferred)
- Bachelor's degree
- Collaborative team player who is eager to jump in and learn
- Analytical mindset
- Strong written and communication skills
- Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment
- Marketo Certified Associate and/or Marketo Certified Expert credentials - preferred