Key Responsibilities Content Creation & Management Create, curate, and publish engaging content (photos, videos, reels, captions, stories) across social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and Twitter/X Develop and maintain a content calendar aligned with upcoming events and campaigns Ensure all content is consistent with brand voice and visual identity Event Promotion Develop and execute social media campaigns to promote events, launches, and activations Create pre-event, during-event, and post-event content to maximize engagement and reach Collaborate with the production and marketing teams to gather event materials and updates Live Coverage & Engagement Provide real-time social media coverage during events (live posts, stories, reels, behind-the-scenes content) Monitor and respond to comments, messages, and inquiries promptly Engage with audiences to build a strong online community Analytics & Reporting Track and analyze social media performance metrics such as reach, engagement, and conversions Generate reports and insights to optimize future campaigns and content strategies Monitor trends and competitor activities within the events and marketing space Collaboration & Coordination Work closely with creative teams, event producers, and external partners for content creation Coordinate with influencers, sponsors, and partners for collaborative promotions Assist in managing social media campaigns for multiple events simultaneously Qualifications Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or any related field At least 2-4 years of experience in social media management, preferably in events, marketing, or agency environment Strong knowledge of social media platforms and trends Experience in content creation, including basic photography and video editing Preferred Skills Familiarity with design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.) Experience in live event coverage and real-time content creation Basic knowledge of paid social media advertising Strong copywriting and storytelling skills