Content Writer / Copywriter

• Content Creation:

• Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
• Produce copy for ads, email campaigns, and sales collateral.
• Ensure all content aligns with brand voice, style, and tone.
• SEO & Optimization:

• Research keywords and incorporate SEO best practices into writing.
• Collaborate with SEO specialists to optimize for search intent and ranking.
• Update existing content to maintain freshness and relevance.
• Research & Subject Expertise:

• Conduct in-depth research on industry topics, competitors, and trends.
• Interview subject matter experts (SMEs) for thought leadership content.
• Translate complex topics into clear, engaging copy.
• Editing & Quality Assurance:

• Proofread for grammar, clarity, and consistency.
• Ensure deliverables are accurate, plagiarism-free, and error-free.
• Maintain content calendars and deliver work on time.
• Collaboration:

• Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
• Incorporate stakeholder feedback into revisions while maintaining brand integrity.
• Performance Tracking:

• Monitor content performance using Google Analytics, HubSpot, or similar tools.
• Provide recommendations to improve engagement, conversions, and SEO rankings.

• Strong storyteller with a flair for persuasive and engaging writing.
• Skilled at tailoring tone and style for different audiences and formats.
• Organized multitasker who can manage multiple assignments and deadlines.
• Curious researcher who thrives on learning new industries and topics.

• 2+ years professional writing or copywriting experience.
• Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
• Proficiency with Microsoft Office/Google Workspace.
• Strong research and editing skills.

• Background writing for B2B SaaS, marketing agencies, or professional services.
• Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
• Experience writing conversion-focused copy (ads, landing pages, email sequences).
• Knowledge of content management systems (WordPress, HubSpot).

• Research industry trends and gather insights for upcoming topics.
• Draft blog posts and long-form content for marketing campaigns.
• Write ad copy, landing page text, or sales collateral to support lead generation and deals.
• Collaborate with designers and marketers to align copy with visuals and campaign strategy.
• Edit and proof content for accuracy and brand consistency.
• Track content performance and optimize older pieces for better SEO and conversions.

• Consistent content delivery aligned with deadlines.
• Growth in organic traffic and engagement from written content.
• Conversion performance of landing pages and ad copy.
• SEO rankings and visibility for target keywords.
• Positive stakeholder feedback on clarity and effectiveness of content.

• Video Interview with Pavago Recruiter
• Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product)
• Client Interview with Marketing Leadership
• Offer & Background Verification

Pavago