Maxisafe is looking for a hands-on Email Marketing Specialist to execute and optimise our EDM and lifecycle email program. This role is not about newsletters. It's about understanding real safety challenges faced by decision-makers in construction, mining and industry - and building email campaigns that educate, engage and generate qualified leads for our sales team and distributor network. If you enjoy turning engagement into pipeline , this role is for you. About Maxisafe Maxisafe pursues the highest standard of safety products worldwide to keep Australian workers safe. We are an Australian-owned safety manufacturer and supplier working across construction, mining and industrial sectors. Our purpose is simple: Every worker has the right to be safe at work. Our certified safety products are backed by guidance, training and testing support to ensure they perform in the environments they're designed for. We help our distributors win by creating demand from workers and safety decision-makers. Your work will help connect workers who need protection with the partners who supply it. When someone asks: 'How safe is it' We want the answer to be: It's Maxisafe. The role This is a hands-on email execution role focused on driving engagement and qualified leads. Success is defined by measurable outcomes - not activity. You will Execute EDM campaigns Build and deploy segmented B2B email campaigns in HubSpot Deliver promotional, educational and product campaigns Align campaigns to the marketing calendar and sales priorities Collaborate with design and sales teams Use AI tools to improve speed and performance Develop nurture sequences Build onboarding, nurture and re-engagement email workflows Progress cold and new contacts into engaged prospects Trigger lifecycle communications based on engagement signals Manage segmentation and list quality Segment by industry, role, behaviour and engagement Maintain CRM hygiene and compliance Support sustainable list growth Optimise campaign performance Run structured A/B testing Apply a test learn optimise approach Improve open rates, click-through rates and conversions Deliver commercial impact Provide weekly campaign reporting Generate qualified marketing leads (target: 50 per month) Support distributor and sales pipeline growth What You Bring 5+ years experience in B2B email or lifecycle marketing Proven experience executing email nurture workflows Experience with HubSpot or similar automation platform Strong written English communication skills Experience running A/B testing and campaign optimisation Analytical, data-driven mindset Experience with B2B data platforms (ZoomInfo, Firmable or similar) CRM experience advantageous (HubSpot / NetSuite integration) We're looking for someone who: Is hungry to grow online sales and continuously improve performance Stays humble , collaborative, and open to ideas Is smart -a strategic thinker who's analytical, tech-savvy, and results-focused Why join Maxisafe Work with flexibility, autonomy, and visibility across marketing, sales, and product Be part of a driven and fast-paced marketing team with strong growth plans Supportive culture, and a clear path for progression Success is rewarded Application requirement Please include a short example of one B2B email campaign or workflow you have built , including: the campaign objective the audience targeted the results achieved (open rate, CTR, leads or conversions)