Senior Marketing Manager

Mandaluyong City, Metro Manila
Permanent
Full-time

30 days ago

ROLE OVERVIEWThe Senior Marketing Manager will be responsible for end-to-end development and execution of field marketing activations, trade merchandising, and digital engagement strategies that drive lead generation and sales conversion. This role will lead the Marketing Team and will work in close alignment with Sales to bring campaigns to life in the project catchment areas (this is the Trade Marketing counterpart in other industries). The ideal candidate must think like a commercial strategist and execute like a creative brand leader, grounded on the sales funnel approach.II. KEY RESPONSIBILITIES

Develop and execute field activation campaigns to drive foot traffic and qualified leads to project sites. | nationwide sales/marketing events
Create high-impact on-site merchandising plans including key visuals, POP materials, booth set-up, and collaterals.
Lead the customer journey design (both physical and digital) per target segment.
Spearhead development of creative concepts for marketing touchpoints aligned with the buyer journey.
Ensure that marketing programs are rooted in sales funnel logic: awareness, consideration, intent, conversion.
Champion collaboration across sales and digital teams to align content, messaging, and timing of campaigns.

III. IDEAL SKILLSET

Field Activation
Digital Marketing (Creative-side)
Branding

Design thinking
Sales funnel orientation
Data interpretation and campaign iteration
Cross-functional collaboration
Storyboarding or visual merchandising
Project management under tight timelines

IV. DESIRED BEHAVIORAL TRAITS

Strategic and commercial mindset
Detail-oriented but execution-strong
Strong stakeholder management and communication
Creative with discipline and performance orientation
Strong leadership presence and team mentoring capability

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Filinvest Group

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