Email Marketing Specialist
ExpertiseLocal
- Philippines
- Permanent
- Full-time
- Develop and implement email marketing campaigns to increase engagement, retention, and revenue
- Create and manage email lists, segments, and automation workflows
- Write engaging and persuasive email subjects and copy that resonates with our target audience
- Design email templates that are responsive, visually appealing, and optimized for different email clients and devices
- Analyze and report on email campaign performance, identifying areas for improvement and optimization
- Stay up-to-date with email marketing best practices, trends, and regulations, and ensure compliance with data privacy laws
- Collaborate with cross-functional teams (e.g., content, design, product) to align email marketing with overall marketing strategy and goals
- Monitor and optimize email deliverability, open rates, click-through rates, and conversion rates
- A/B test and experiment with different email tactics and strategies to optimize campaign performance
- At least 3 years of experience in email marketing, preferably in a B2B
- Proven experience in managing end-to-end email campaigns, including list segmentation, automation, A/B testing, and reporting
- Excellent copywriting skills and ability to write compelling email copy that drives engagement and conversions
- Experience with common email marketing platforms and basic HTML/CSS skills
- Strong analytical skills and ability to use data to inform decision-making and optimize campaign performance
- Knowledge of email deliverability best practices and ability to troubleshoot email issues (e.g., spam filters, bounces, etc.)
- Excellent communication skills and ability to collaborate with cross-functional teams
- Highly organized with strong attention to detail and ability to manage multiple tasks and deadlines
- Results-driven mindset and ability to work in a fast-paced environment
- Bonus: Knowledge of Salesforce & Pardot