Marketing Director

• The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.
• You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.
• Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.
• You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
• You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
• You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
• You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
• You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
• You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
• You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

• 5+ years of progressive marketing experience, preferably in law firms, professional services, or agency environments
• Proven experience leading and managing a marketing team or function, including delegation, performance oversight, and mentoring
• Strong expertise in digital marketing, including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
• Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization
• Demonstrated ability to develop marketing strategy and execute end-to-end campaigns, from planning through performance analysis
• Experience managing budgets, timelines, priorities, and team performance in a results-driven environment
• Strong written and verbal communication skills, with the ability to review, train, and mentor staff
• Data-driven and analytical mindset, with experience using marketing metrics and KPIs to guide decisions
• Highly organized, proactive, and capable of working independently in a remote, high-accountability environment
• Prior experience in law firm marketing or regulated professional services is a strong plus
• Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus
• Mandarin Chinese and/or Spanish proficiency is a plus but not required

• Competitive monthly rate based on experience, leadership level, and scope of responsibility ($2,000 - $3,000 per month)
• Remote independent contractor arrangement (contractor responsible for local taxes and compliance)
• Flexible schedule with a focus on outcomes and deliverables
• Opportunity to build, scale, and lead the firm's marketing function, expand the team, and influence firm-wide strategy
• Performance-based bonuses tied to KPIs, lead quality, and departmental success

• Full-time role
• Overlapping 4 hours with U.S. business hours (PST/PDT) is required

• Resume/CV highlighting marketing experience, leadership experience, and technical skill set
• Portfolio or examples of marketing campaigns, strategic plans, websites, or content initiatives
• Cover letter explaining your approach to building, leading, and scaling a marketing department, particularly within a law firm or professional services context

Law Offices of Sabrina Li