The Brand Manager will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Key Responsibilities: Develop and implement strategic marketing plans to build brand equity and achieve business objectives Lead end-to-end planning and execution of marketing campaigns, from concept development to post-evaluation Conduct market research and analyze consumer insights to identify trends, gaps, and growth opportunities Oversee product development initiatives, packaging, advertising, and promotional activities Manage digital and traditional marketing channels to ensure consistent brand messaging and engagement Collaborate with internal departments such as Sales, R&D, Regulatory, and Finance, as well as with external agencies and suppliers Monitor brand performance metrics and budget utilization to maximize return on investment Serve as a brand ambassador, ensuring alignment with the company's vision, values, and positioning Qualifications Bachelor's degree in Marketing, Business, or a related field Experience in the nutraceutical, pharmaceutical , or FMCG industries is highly preferred Strong strategic thinking and analytical capabilities, with a proven track record of successful brand campaigns Excellent communication and stakeholder management skills Proficient in digital marketing, marketing communications, and consumer research Capable of managing multiple projects while maintaining attention to detail and deadlines Show more Show less