Trade Marketing Executive

• Supports the On-Trade team by understanding the channel needs and proactively providing the right tools and expertise that will help activate PRPI’s brands in the right outlets. Tools to be aligned with the Trade Marketing Manager for resource planning and timelines.

• Works closely with the brand marketing, sales and legal teams to ensure that merchandising and brand guidelines relevant to the activations and events are clearly up to date, aligned and compliant.

• Manages multiple third-party agencies that provide event management, activation and manpower support for the programs, such as but not limited to, tasting opportunities, events, launches, etc.

• Supports the deployment of visibility and activation assets through the brand marketing and on trade sales teams, and monitors effectiveness of usage.

• The position demands an organized and disciplined approach to support and gatekeep multiple activations / events following the consumer journey.

• Provides market intelligence after trade visits and randomly checks the placements of merchandising materials and PRPI products specifically in the on-trade channel, as well as, various consumer and trade events.

Pernod Ricard