BettingJobs are working with a prominent iGaming operator, looking to expand their operations into the Vietnamese market. The role will be responsible for overseeing all aspects of the marketing strategy in the Vietnamese market. Responsibilities: Developing and implementing a comprehensive marketing strategy that aligns with the company's overall business goals, ensuring the brand becomes a recognized and trusted name in the sports betting industry. Managing the marketing budget, allocating resources effectively to achieve optimal ROI across various marketing channels. Acquiring players through innovative and targeted campaigns, ensuring a consistent and engaging customer experience. Collaborating with internal teams and external partners to develop and execute promotional campaigns, partnerships, and sponsorships that drive brand awareness and user acquisition. Staying current with industry trends, best practices, and emerging technologies to ensure the company remains competitive and innovative. Ensuring compliance with all applicable laws and regulations, as well as company policies and procedures. Requirements: A minimum of 5 years of iGaming marketing experience Strong knowledge of the Vietnamese market Proven track record of developing and executing successful marketing strategies that drive user acquisition and revenue growth. Strong analytical skills and the ability to use data to inform decision-making. Experience managing media buying agencies and negotiating advertising contracts. Excellent communication and interpersonal skills, with the ability to effectively collaborate with both internal and external stakeholders. Fluency in Vietnamese (both written and spoken) is required. And proficiency in English or Korean is preferred.
