Lead Development Specialist is responsible for identifying, nurturing, and qualifying potential leads to support the sales pipeline and contribute to the company’s overall sales and marketing strategy. This role focuses on the early stages of the sales process, generating leads through various channels, engaging with prospects through targeted communication, and evaluating their readiness to move further along the sales funnel.Key ResponsibilitiesLead Qualification: Assess and qualify leads based on predefined criteria such as budget, authority, need, and timing (BANT), ensuring they match the company's sales goals and are ready for sales engagement.Lead Nurturing: Implement lead nurturing strategies to engage and educate prospects through informative and persuasive communication, building relationships that guide them toward a buying decision.Data Management: Maintain accurate, up-to-date records of lead interactions and statuses in the Customer Relationship Management (CRM) system, ensuring smooth handoffs to the sales team.Collaboration: Work closely with the sales and marketing teams to align lead generation and nurturing strategies with overall business objectives, and ensure seamless transitions of qualified leads to sales.Performance Analysis: Track, monitor, and analyze the effectiveness of lead development activities. Provide insights and adjustments to improve strategies and outcomes.Proficiency in Promotional Platforms: Utilize and optimize tools such as Google Ads, LinkedIn Sales Navigator, and email automation platforms to increase lead generation efficiency and reach.Bachelor’s degree in Business Administration, Sales, Marketing, Communications, or related fieldStrong verbal and written communication skillsAbility to research, identify, and qualify potential business opportunitiesFamiliarity with CRM systems and lead management toolsStrong organizational skills with attention to detail and accuracyComfortable with cold calling, email outreach, and social sellingEntry Level / Junior, Apprentice Sales and Marketing Information Technology / IT 2 openings Bachelor's degree graduateDirec Business Technologies, Inc. empowers businesses of all sizes by providing strategic technology roadmaps and enabling them to achieve digital competitiveness through intelligent business management solutions that automate their end-to-end operations.We are always up to date with business trends and new technologies which enable us to deliver relevant solutions to enterprises today!