Assistant Digital Marketing Manager

• The Assistant Digital Manager will be responsible for the planning, execution and evaluation of the digital marketing plan for the brand with the end view of realizing short & medium term optimum business growth. This includes Gardenia, retail & trading brands / products.
• Draws up annual strategic & marketing plan for digital marketing relevant to brands plans.
• Assists Digital & PR Manager on the planning & monitoring of project targets, budgets, digital & technological trends and recommends appropriate action as they relate to the teams strategic thrusts.
• Plans, creates, coordinates and implements digital marketing campaigns for Gardenia, Retail & Trading brands
• Develops traffic generating & communication strategies
• Coordinates, implements and monitors promotions, brand partnerships and customer communications including email, mobile, point of sale and other digital and social media platforms and report on results.
• Ensures all digital promotional tasks such as member or winner prizes & competition permits are properly coordinated.
• Creates and coordinates product & other image sample requirements to be used for website, email and other social media sites as deemed necessary.
• Takes lead in the smooth and on-time execution of all digital efforts.
• Assists in the development and monitoring of the companys online selling platform.
• Monitors & ensures A&P expenses are within approved budget.
• Gathers and analyzes constantly all relevant market data and obtains additional data when necessary.
• Assists in varied administrative duties to support the Marketing department.
• Prepares regular reports and submits to line manager based on agreed timelines (like mancom, project list, brand performance, budget appropriation, and management review).
• Other tasks and duties that may be assigned upon proper coordination and training.

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