Digital Marketing Specialist

Digital Planners Corporation

  • Zambales
  • Permanent
  • Full-time
  • 1 month ago
Work Setup: Onsite | Subic Bay Freeport Zone, Zambales or Legazpi CityWork Shift: 12:00 PM-10:00 PM/ 1:00 PM-11:00 PMPOSITION OVERVIEW:The Marketing Officer is responsible for developing and executing marketing campaigns to drive sales performance, enhance brand visibility, and drive engagement. This role involves digital marketing, email marketing, content creation, campaign optimization, website performance, and events that generate sales leads and expand the company's online presence.KEY RESPONSIBILITIES:Digital Marketing & Campaign Management
  • Design & optimize digital campaigns across social media, email, and paid ads to boost sales leads, conversions, and engagement.
  • Analyze website traffic and campaign performance using tools like Google Marketing Platform, Pipedrive/CRM systems, Google Analytics, Microsoft Clarity, Power BI, or Dynamics 365 Marketing to improve campaign performance, reduce CPA, and boost lead volumes.
  • Implement SEO best practices to improve search engine rankings.
Email Marketing & Lead Generation
  • Develop and execute email & telecommunication marketing campaigns to nurture leads, engage customers, and boost value-added sales.
  • Create targeted email content and automation workflows.
  • Monitor email performance metrics and optimize campaigns and offerings accordingly.
Content & Campaign Production
  • Develop engaging and high-quality content for websites, blogs, social media, and marketing materials.
  • Create and manage marketing campaigns, ensuring compelling messaging and brand consistency.
  • Collaborate with content creators, internal staff, designers, and videographers to produce multimedia content that boosts brand engagement externally and internally.
Market Research & Brand Growth
  • Conduct research on industry trends, competitors, and customer behavior to refine marketing strategies.
  • Develop strategies to enhance brand awareness and loyalty.
  • Monitor campaign performance, prepare reports, and provide insights for continuous improvement.

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