Content Strategist (Social & UGC)

Philippines
Permanent
Full-time

3 days ago
Apply easily

We're looking for a Content Strategist who is genuinely obsessed with social media and has the reps to prove it. This role powers the content pipeline for a fast-growing supplement brand across organic social and paid media. You will own ideation from start to handoff: researching what is working across the competitive landscape, generating a high volume of concepts, writing UGC and creator briefs, and packaging everything into clear, actionable materials the execution team can run with.This is not a role for someone transitioning into content strategy. You have done this job before, you have proof of the work, and ideation energizes rather than exhausts you. You spend your own time studying why things go viral. You can tell anyone what is working on TikTok right now without hesitating. And you have a bias toward getting things posted over getting things perfect because a good idea that ships beats a great idea that does not.Why You'll Want to Join

You will be paid in USD (bi-monthly: every 15th and 30th)
Paid Time Off in accordance with company policy
Observance of Holidays per company guidelines
100% remote setup so you can work wherever you're most productive
Full ownership of the ideation and research function for a brand with real growth momentum
Direct impact on content performance across organic and paid channels

What You'll Work OnContent Ideation and Research

Mine competitors, category leaders, and trending content daily to identify what is working and why
Generate a high volume of content concepts across TikTok, Instagram, and YouTube Shorts
Adapt viral trends and formats specifically to the brand's voice, audience, and product positioning
Maintain a living library of inspiration, research, and content references the team can draw from
Bring fresh angles consistently without letting the pipeline run dry

Brief Writing and Content Development

Write clear, detailed UGC and creator briefs that give talent everything they need to execute without back-and-forth
Develop platform-specific content concepts across all owned channels
Package ideation into structured presentations and briefs leadership and the execution team can act on immediately
Support paid media ideation by contributing scroll-stopping concepts and hooks for Meta and TikTok Ads

Campaign and Calendar Ownership

Contribute to high-level campaign concepts that connect social to email and other owned channels
Proactively own and drive the content calendar without waiting to be prompted
Ensure ideas move from brief to execution without dying in a document
Flag gaps, opportunities, and platform shifts before they become missed opportunities

What You Bring

Proven, hands-on experience in content strategy and ideation for a DTC, ecomm, or consumer brand
Deep platform fluency across TikTok, Instagram, and YouTube Shorts with the ability to speak to what is performing right now
Strong UGC and creator brief writing experience
Systematic approach to competitor and category research
High idea output that maintains quality without burning out
Organized enough to turn ideas into briefs and hand them off cleanly without follow-up
Strong written English with a clear, direct communication style

Nice to Have

Paid social creative strategy experience across Meta and TikTok Ads
Analytics fluency including Triple Whale, Northbeam, or similar attribution tools
Campaign thinking that connects social content to email and broader channel strategy
Background in health, wellness, fitness, or supplements

How to ApplyPlease include: * Your updated resume

A portfolio or examples of content briefs, ideation decks, or campaigns you have owned
A short Loom video (1 to 2 minutes) introducing yourself, describing a content strategy or ideation system you have built, and telling us what is working on TikTok or Instagram right now and why

Only candidates who submit both a portfolio and Loom video will be moved to the next step of the hiring process.If you are a compulsive consumer of social content, a high-output ideator who gets things shipped, and want full ownership of the content strategy function for a brand that is moving fast, this role gives you the platform and the autonomy to do your best work.Application Process OverviewOur comprehensive selection process ensures we find the right fit for both you and our clients: * Initial Application - Submit your application and complete our prequalifying questions

Video Introduction - Record an video introduction to showcase your communication skills and work experience
Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
Recruitment Interview - Initial screening with our talent team
Executive Interview - Meet with senior leadership to discuss role alignment
Client Interview - Final interview with the client team you'd be supporting
Background & Reference Check - Professional reference verification
Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.

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