YouTube Creative Director - DTC Direct Response
Activate Talent View all jobs
- Philippines
- Permanent
- Full-time
Job Type: Full-time / Remote
Work Hours: PST (Pacific)Job OverviewWe’re helping our client find a creative leader to build YouTube into a major paid acquisition channel for a fast-growing DTC minerals & supplements brand. In this role, you will lead YouTube direct-response creative from concept through production, developing platform-native ads designed to convert cold traffic at scale while shaping the brand’s creative direction on YouTube.ResponsibilitiesCreative Concept Development
- Generate and evolve YouTube ad concepts—hooks, angles, narrative structures, formats—that drive measurable acquisition
- Write and develop scripts built for YouTube's attention dynamics (the first 5 seconds, mid-roll retention, CTA placement)
- Bring fresh creative angles rooted in direct response principles and brand positioning
- Direct the internal creative team through ideation, briefing, production, and iteration
- Establish creative standards for what winning YouTube ads look like for this brand
- Build a shared creative language between strategy, production, and performance
- Design structured creative testing frameworks (hooks, formats, lengths, messaging hierarchies)
- Analyze performance data and translate learnings into next-round creative direction
- Identify fatigue signals early and stay ahead with fresh concepts in the pipeline
- Maintain a steady flow of YouTube-ready concepts capable of supporting $50k+/day in spend
- Build repeatable systems for developing, rotating, and scaling winning creative
- Document what works—angles, proof structures, emotional triggers—so learnings compound
- Partner with our Google media buyer to align creative output with campaign objectives
- Translate performance insights into specific creative recommendations
- Support scaling decisions with creative judgment and rapid iteration
- 5+ years in DTC growth, paid creative, or content strategy with deep YouTube experience
- Demonstrated success developing YouTube creative at scale ($50k+/day spend environments)
- Strong command of YouTube-specific formats, viewer behavior, and performance levers
- A portfolio or case studies showing YouTube ads you've concepted or directed
- Ability to think like a direct response copywriter and a brand strategist simultaneously
- Experience in health, wellness, or supplements (regulated categories with compliance constraints)
- Background working with founders or small, fast-moving teams
- Familiarity with full-funnel YouTube strategy from prospecting through retargeting