E Commerce Marketing Specialist

Muntinlupa City, Metro Manila
Permanent
Full-time

7 hours ago

The E-Commerce Marketing Specialist is responsible for driving online sales growth by planning, executing, and optimizing marketing campaigns across e-commerce platforms and digital channels. This role manages marketplace listings, ensures product content accuracy, and coordinates promotions to maximize visibility and conversion. The specialist analyzes sales and marketing data, monitors industry trends, and works closely with cross-functional teams to deliver campaigns that strengthen brand presence and achieve revenue targets.Duties and Responsibilities:

Assist in planning, launching, and optimizing paid media campaigns (Shopify, Lazada, Shopee and Tiktok Ads, etc.)
Monitor ad performance and assist in analyzing key metrics such as CTR, CPC, CPA, and ROAS
Help create campaign reports and actionable insights based on performance data
Manage and optimize product listings, ensuring accurate descriptions, pricing, images, and keywords for better visibility and conversion
Execute and monitor campaign performance and sales data, generating reports and recommending improvements
Support A/B testing initiatives for creatives, copy, and audiences
Coordinate with creatives team for ad materials needed (banners, videos, copies)
Conduct competitor research and identify trends in digital marketing
Contribute ideas for campaign improvement and audience engagement strategies
Conduct market and competitor research to identify trends, opportunities, and pricing strategies
Assist in managing digital assets, promotional materials, and brand consistency across all platforms.
Learn and use marketing tools like e-commerce ad dashboards etc.
Support Marketing Activities/ Programs/ Events
Support Admin Task (if needed)
Support Audit and Quality Checking (if needed)

Bachelor’s degree in Marketing, Business, Communications, or a related field
At least 1–3 years of experience in e-commerce marketing or digital marketing
Proficient in using e-commerce platforms (e.g., Lazada, Shopee, Shopify) and digital marketing tools (e.g., Google Analytics, Meta Ads Manager)
Strong understanding of online sales strategies, SEO/SEM, and marketplace optimization
Excellent communication, organizational, and time-management skills
Analytical mindset with the ability to interpret data and derive actionable insights
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Strong interest in digital marketing and performance advertising
Analytical mindset with attention to detail
Proficient in Microsoft Excel or Google Sheets
Eager to learn new tools and stay updated with marketing trends
Ability to learn quickly, has a strong sense of responsibility
Willing to work in Alabang Office

Entry Level / Junior, Apprentice Sales and Marketing Consumer Goods 1 opening Bachelor's degree graduate

Kalibrr

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