Senior Brand Manager

Monroe Consulting View all jobs

  • Makati City, Metro Manila
  • Permanent
  • Full-time
  • 17 days ago
Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a Philippine-based e-commerce and digital commerce company that focuses on helping brands grow their presence across online marketplaces and digital platforms.Our client is seeking a Senior Brand Manager a dynamic professional with a solid understanding in e-commerce ecosystem and livestream commerce dynamics.This job offers an onsite work set-up, with the office located in Makati City.Key Job Responsibilities:Overall Operations Leadership (Internal)
  • Lead the overall TikTok livestream e-commerce strategy, annual planning, and growth roadmap.
  • Oversee livestream strategies, script frameworks, speaking guidelines, and conversion optimization.
  • Manage and develop the operations team: recruitment, training, KPI setting, performance management, and capability building.
  • Build and optimize livestream SOPs; ensure end-to-end quality across execution, content, flow, and host performance.
  • Own core business targets (GMV, conversion rate, ROI, traffic growth, etc.) and continuously optimize operational models.
  • Lead weekly/monthly business reviews; identify key insights and drive strategic improvements.
High-level Brand Partnership Management
  • Act as the senior-level liaison with brand partners, overseeing strategic communication and planning.
  • Deliver professional plans including growth strategy, campaign planning, category insights, and content direction.
  • Influence and drive brand partners to execute recommended strategies to achieve commercial goals.
  • Lead weekly/monthly business meetings, providing high-quality reports and strategic recommendations.
TikTok Platform Collaboration
  • Serve as the company's senior representative to TikTok, securing resources and official support.
  • Monitor campaign submissions, campaign reviews, and category strategy discussions.
  • Monitor brand health performance (bi-weekly) and participate in TikTok's growth initiatives.
  • Track industry trends and platform updates to guide internal strategy innovation.
Key Job Qualifications:
  • Bachelor's degree or above from a Top 10 university in the Philippines
  • 5+ years of management-level experience in e-commerce, brand operations, or TikTok-related roles.
  • Strong preference for candidates from ByteDance, Shopee, or major brands' e-commerce divisions.
  • Deep understanding of TikTok e-commerce ecosystem and livestream commerce structure.
  • Proven experience leading teams and achieving business growth targets.
  • Strong strategic thinking, analytical ability, and structured communication skills.
  • Capable of high-level external communication with brand executives and TikTok team.
  • Proficient in English

Monroe Consulting