Primary Functions: Responsible for the development, execution, and evaluation of marketing activities for restaurant brands under Mc Wilson Food Group (Gringo, Honeybon, and Tatatito) Major Responsibilities: Develops and executes marketing plans for assigned major brands which include brand and product positioning, marketing communication, and media mix. Evaluates the effectiveness of all marketing and digital activities in relation to business objectives and identifies reasons for success or failure. Regularly tracks and reviews analysis on sales and marketing data gathered and recommends appropriate action plans. Conceptualizes new product offerings, promos, and ads creation to boost sales. Regularly seeks field input on program evaluation, market conditions, consumer insights, and competitive activities for developing marketing strategies. Conducts analysis and periodical review of brands, competitive landscape, and consumer trends to develop programs that enhance the brand's equity and marketplace performance. Studies new possible channels and markets. Manages digital marketing. Manages marketing budgets. Submits post-campaign evaluation and expense reports. Manages performance of team members and ensures the implementation of developmental plans. Executes other marketing-related duties, as required. Show more Show less