Google Ads Manager
Support Shepherd
- Manila City, Metro Manila
- US$900-1,500 per month
- Permanent
- Full-time
With over ten years of clinical dentistry and marketing experience, our mission is the driving force behind our hard work and commitment in making sure every dental practice reaches its full potential.We achieve this by creating strong digital content; through compelling campaigns, engaging social media posts, and robust web design. In addition to this, we provide in-house training to optimize you and your team’s knowledge, therefore creating a stronger team and employee satisfaction.ABOUT THE ROLE:We are seeking a highly motivated and experienced Google Ads Manager to join our dynamic marketing team. As a Google Ads Manager, you will be responsible for managing all aspects of Google Ad campaigns, creating and optimizing ad campaigns, and collaborating with a team of marketers, Google Ads specialists, and engineers. The ideal candidate should have a strong background in digital marketing, a proven track record of successful Google Ads campaigns, and the ability to analyze and optimize campaigns to maximize return on investment (ROI).RESPONSIBILITIES:Manage all aspects of Google Ad campaigns:
- Oversee the planning, execution, and monitoring of Google Ad campaigns.
- Ensure alignment with overall marketing goals and strategies.
- Develop compelling ad copy and design effective paid search landing pages.
- Continuously optimize campaigns for better performance.
- Utilize data and analytics to evaluate campaign effectiveness.
- Implement strategies to improve ROI and achieve marketing objectives.
- Leverage Google Ads for diverse online marketing initiatives.
- Stay updated on industry trends and best practices.
- Conduct a thorough analysis of pay-per-click (PPC) campaigns.
- Implement strategies to enhance PPC campaign performance.
- Develop and manage display campaigns for various devices.
- Optimize campaigns for maximum reach and engagement.
- Formulate and implement strategies to enhance online visibility.
- Stay informed about the latest developments in PPC and online advertising.
- Work closely with cross-functional teams to align strategies and goals.
- Foster a collaborative and innovative work environment.
- Experience: Minimum of 2-3 years of relevant experience in digital marketing.
- Communication Skills: Strong communication skills, especially when dealing with international businesses.
- Learning Attitude: Demonstrable experience in marketing with the potential and attitude required to learn and adapt.
- Campaign Management: Proven experience in leading cross-channel marketing campaigns, paid ads management, and email campaigns.
- Analytical Skills: Solid knowledge of website analytics tools (e.g., Google Analytics) and experience in setting up and optimizing Google Adwords campaigns. Understanding of search engine optimization (SEO) and search engine marketing (SEM).
- Numerical Literacy: Comfortable working with numbers, metrics, and spreadsheets.
- Creativity: A sense of aesthetics and a passion for great copy and witty communication.
- Market Awareness: Stay up-to-date with the latest trends and best practices in online marketing and measurement.
- At least 50mbps internet speed
- Must have their own Permanent Work From Home Equipment like Laptop, Personal Computer with External Monitor.