Associate - Biddable Social
WPP Media View all jobs
- Manila City, Metro Manila
- Permanent
- Full-time
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Execute Social campaigns on major platform (e.g. Facebook, LinkedIn, Twitter) for all WPP Media agencies
- Support managers on full funnel planning tactics for social activation (awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms both core platforms (e.g. Facebook, LinkedIn, Twitter) required and secondary platforms (e.g. LINE, TikTok, Snapchat, Pinterest is highly recommended)
- Implement Social campaign activities for established local and global brands across multiple industries.
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations.
- Attain Facebook Blueprint Planner and Buyer certifications.
- Attain Twitter Flight School Badges.
- Any other project or tasks as assigned from time to time.
- Understanding of WPP Media Agency deliverables and campaign KPIs
- Understand media behaviors and how the target audience interacts with social touchpoints (e.g. Facebook, LinkedIn, Twitter)
- Proactively identify opportunities to improve and enhance clients' campaigns and advise Campaign Delivery Team accordingly.
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
- Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures.
- Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
- Continuously expand and share knowledge and understanding of new trends, channels and technologies across social activation