. Copywriting Content Creation: Construct optimised SEO content to drive organic growth. Develop engaging and well-researched content across various platforms, including blogs, social media posts, white papers, website copy, case studies, articles, and EDMs. . Graphic Design: Create visually appealing graphics and source images using Canva to complement copywriting. . Research: Conduct thorough research on industry trends, client needs, and competitor offerings to inform content creation. . Content Publishing: Publish and/or schedule approved content for the website and social media using tools such as Hubspot, Later, and Canva. . SEO: . Perform ongoing keyword discovery, expansion, and optimization. . Research and implement search engine optimization recommendations. . Analyse competitor advertising and organic activity. . Develop and implement link-building strategies. . Collaborate with the CEO to ensure PPC campaigns achieve maximum results. . Recommend changes to website architecture, content, linking, and other factors to enhance SEO positions for target keywords.