CRM Specialist | WFH | Dayshift

Philippines
Permanent
Full-time

3 days ago
Apply easily

Zigzag is looking for a CRM Specialist to join our team!About our clientOur client is a performance-driven digital agency focused on retail clients. With their dedicated team of 35 digital natives, they collaborate daily with prestigious clients like Shona Joy, Bed Threads, Assembly Label, Go-To Skincare, and many other leading and emerging retail brands. They seamlessly integrate paid search, social media management, and email marketing to deliver exceptional results. While their main office is in Sydney, part of their team operates interstate or overseas. As their continue to expand, they look forward to welcoming new talent to their Manilla team, that currently consist of 6 Paid Social Specialists.The RoleThey are seeking a CRM Specialist, you will be responsible for planning, developing, and executing email marketing campaigns to drive customer engagement, retention, and revenue growth. You will create compelling email content, manage subscriber lists, and analyse campaign performance to optimise results. You will report to and provide support to their existing CRM team and managers.Key responsibilities:Campaign Creation

Design and execute comprehensive email and sms marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies
Email database management including list building, segmentation, and personalisation to maximise deliverability and engagement rates
Create compelling email content including subject lines, copy, and HTML templates that align with brand guidelines and drive conversions
Monitor email deliverability, manage sender reputation, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR)

Flows/Automations

Setup and create Flows briefed in by CRM team which include filters, draft email/SMS messages, time delays, property profile updates
Review Flow performance regularly and report back on any insights and optimisations

Optimisations

Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance
Build and optimize automated email sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns

QA/Testing

Ensure all email and SMS campaigns and templates are error free
Test email templates in Litmus to ensure they render across devices
Ensure all email and SMS' flow/campaign messages have valid links, images, fall back alt text
Conduct testing on all Flows to ensure correct filters are setup and correct profiles are entering at the right time
Conduct testing to ensure dynamic content blocks are setup

General Klaviyo Management

Create and build email templates that are designed in Figma (or equivalent) using Klaviyo drag and drop builder
Assist with the creation of sign up forms (fly outs, pop ups, embed forms)
Review and setup client tech stack integrations in Klaviyo including (but not limited to) Okendo, Yotpo, Elevar, Instant, Customer.AI
Segmentation setup support based on purchasing behaviour and email/SMS engagement

Reporting

Provide detailed analytics and performance reporting on email campaigns, including open rates, click-through rates, conversion rates, and ROI metrics

About you

Minimum 2-3 years of email marketing or digital marketing experience
Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools
Proficiency in HTML/CSS for email template customization and troubleshooting
Strong analytical skills with experience in email marketing metrics and performance optimization
Knowledge of email deliverability best practices and compliance regulations
Experience with marketing automation and customer segmentation strategies
Excellent written communication skills with ability to craft engaging email content
Familiarity with CRM systems and customer data management
Ability to work independently while managing multiple campaigns and deadlines
Creative mindset with attention to detail and brand consistency
You are available starting early (6AM?) to overlap with the Sydney team

Cultural fitIn addition to your email marketing skills and experience, we seek someone who fits well with our culture and team. Even though our main office is in Sydney, we also have a team of six in Manila who specialise in paid social. You’ll be working from home, but we’ll ask you to start a bit earlier so there’s enough overlap with our Sydney CRM team, which currently has two CRM Elephant Room we are all very passionate about our work, the retail environment, and our clients, and we’re always looking for the best ways to support them.Our supportive and humble team culture allows you to be yourself, fostering an environment for personal and professional growth.Some Extra Perks

This is a fully remote role, so you’ll have complete flexibility in where you work.
You’ll be part of a growing CRM team alongside two experienced CRM managers who are keen to share their knowledge.
We’ll also provide you with a laptop and monitor to set up your home workspace.
Participate in frequent team-building activities, monthly town halls, coffee buddies and much more.
We value your development with extensive performance and learning cycles, regular development conversations, self-reflection exercises, and 360 feedback opportunities.

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