Campaign Marketing Specialist
- Marikina City, Metro Manila
- Permanent
- Full-time
- Develop, update, and maintain the rolling calendar of PWP offers
- Collaborate with Local and MY Purchasing Teams to propose high-demand PWP items, secure stock forecasts, and finalize pricing tiers
- Coordinate closely with Retail Trade Marketing, Digital and Creative Team for toolkit preparation (flyers, shelf talkers, visuals)
- Draft PWP mechanics, redemption rules, and disclaimers for Legal/Approver review
- Monitor campaign readiness per store, SKU arrival timing, and distribution rollout
- Plan quick-win, category-based activations tied to seasonal relevance
- Assist in conceptualizing simple, price-led offers that leverage household, hardware, or personal care triggers
- Support campaign brief development and creative asset routing with the Creatives team
- Coordinate with Insights & Analytics team to collect campaign impact reports: redemption, promo sales lift, transaction volume
- Maintain a campaign tracker dashboard: mechanics used, campaign duration, SKU performance, learning summary
- Contribute to post-campaign documentation decks and share inputs during team calibration
- Bachelors degree in Marketing, Business, Retail Management, or a similar field
- 3 to 5 years in campaign coordination, trade marketing, shopper marketing, or retail merchandising
- Background in retail, FMCG, or brand activations is a plus
- Familiar with promo mechanics such as bundle pricing, redemptions, and limited time offers
- Organized in handling promo calendars, SKUs, and toolkit deliverables
- Skilled in cross-team coordination with Creatives, Purchasing, RTM, Digital, and Insights
- Highly detail-oriented and deadline-driven
- Comfortable juggling overlapping timelines and tasks
- Practical, collaborative, and quick adjust based on retail realities
- Proactive communicator across departments