Hiring Qualifications Bachelor's degree in Marketing, Business, or related field. Proven experience in marketing roles, preferably with a focus on CRM, email marketing, lead management, and advertising. Certifications in relevant marketing tools or platforms (e.g., Google Ads certification, HubSpot certification). Strong portfolio showcasing successful campaigns and results. Proficient in using CRM software (iHubSpot). Skills & Characteristics Customer segmentation and targeting ads/campaigns Team Player - Collaboration with cross-functional teams (sales, content, design) Analytical Thinker- Ability to analyse data and draw actionable insights for effective campaign planning. Detail-Oriented - Precision in managing customer data and campaign details. Strong copywriting and content creation skills. Ability to nurture leads through various channels. Adaptability - Ability to adapt to changes in marketing platforms and strategies. Creative - Has an eye for design especially on email campaigns Job Description Ads Specialist: Plan, execute, and optimise online advertising campaigns. Utilise targeting options for specific audience segments. Monitor and report on the performance of ad campaigns. Lead Management Generate and qualify leads through various channels. Implement lead scoring systems for prioritisation. Nurture leads through the marketing funnel. CRM Management Manage and update customer information in CRM software. Analyse and report on customer data for segmentation and targeting. Collaborate with sales teams to ensure CRM alignment with sales processes. Email Marketing Develop and execute email marketing campaigns. Create compelling and targeted email content. Conduct A/B testing and optimise email performance.