Marketing Associate
- Taguig City, Metro Manila
- Permanent
- Full-time
The Loyalty Program Officer will be responsible for leading key initiatives within the organizations consumer-facing loyalty program. This role is essential to enhancing customer engagement, increasing repeat business, and supporting overall sales growth. The ideal candidate will possess strong expertise in loyalty strategies, a deep understanding of consumer behavior, with proven track record in developing and scaling effective customer loyalty programs and a value-driven customer experience that fosters long-term brand loyalty.Requirements
- Bachelors degree in Marketing, Business Administration, or a related discipline.
- Minimum of 3 years of experience in program or project management.
- Strong analytical capabilities with the ability to turn data into strategic insights.
- Proven project management skills, with experience handling multiple initiatives concurrently.
- Familiarity with CRM tools and loyalty program technologies.
- Excellent communication and interpersonal skills.
- Solid grasp of consumer behavior and best practices in loyalty program design.
- Demonstrated leadership in guiding teams and fostering a customer-focused culture to ensure program success.
- Oversee and optimize the customer point-based loyalty system, ensuring timely enhancements and improvements.
- Manage and maintain the user interface and experience of the loyalty program website.
- Lead daily operations of the loyalty program, including reward tracking, customer segmentation, and development of personalized incentives.
- Continuously improve the customer experience by identifying ways to increase engagement, retention, and satisfaction through loyalty efforts.
- Administer the loyalty program budget while ensuring financial efficiency and impact.
- Collaborate with external partners and vendors to expand program offerings and ensure smooth execution of initiatives.
- Collect and utilize customer feedback to refine and upgrade the loyalty program.
- Keep abreast of industry trends and emerging practices in loyalty and retention to drive program innovation.
- Promote awareness of the loyalty program across multiple platforms, including social media, and effectively communicate its perks and benefits to customers.