Role OverviewWe are looking for a strategic and performance-driven Social Media Content Strategist / Manager who will own the thinking layer behind our content.This role goes far beyond posting or scripting. You will be responsible for planning, strategizing, and directing content that drives brand growth, audience engagement, and business results.You will bridge marketing strategy and creative execution, translating business goals into a structured content strategy while guiding the creative team in producing high-performing content.The ideal candidate understands content strategy, storytelling, audience psychology, and social media growth, and can use data and insights to continuously optimize performance.Key Responsibilities1. Content Strategy & PlanningDevelop and manage a structured content strategy aligned with brand positioning, audience needs, and marketing goals.Responsibilities include:Creating monthly and quarterly content strategiesBuilding and maintaining structured content calendarsDefining content pillars and messaging frameworksAligning content with marketing campaigns, launches, and business prioritiesEnsuring consistent messaging across platforms (YouTube, Instagram, Facebook, LinkedIn, TikTok)2. Social Media Growth StrategyDesign strategies that increase audience reach, authority, and engagement across social platforms.Responsibilities include:Creating platform-specific growth strategiesIdentifying content formats that drive reach and engagementDeveloping viral hooks and storytelling frameworksConducting competitor and industry researchIdentifying opportunities to expand audience reach and authority3. Content Ideation & Topic DevelopmentGenerate strategic content ideas designed to educate, attract, and convert the target audience.Responsibilities include:Drafting weekly and monthly content topicsDeveloping content series conceptsIdentifying high-value educational topicsCreating content themes aligned with marketing goalsResearching audience pain points and frequently asked questions4. Scriptwriting & Content StructuringWrite clear, engaging scripts designed for high retention and authority positioning.Responsibilities include:Writing scripts for short-form and long-form videosStructuring content using proven frameworks (Hook → Insight → Authority → CTA)Crafting compelling opening hooksEnsuring scripts are optimized for viewer retention and clarity5. Creative Direction & Production BriefingProvide direction to the creative team to ensure content execution aligns with strategy.Responsibilities include:Creating clear creative briefs for video editors and designersOutlining visual storytelling, pacing, and editing directionProviding thumbnail concepts and visual hooksEnsuring creatives understand the objective behind each piece of content6. Performance Analysis & OptimizationTrack content performance and refine strategies to improve results.Responsibilities include:Monitoring engagement, reach, and conversion metricsIdentifying top-performing content formatsRecommending improvements based on data insightsRunning content experiments and A/B testing7. Cross-Team CollaborationAct as the strategic bridge between marketing leadership and the creative team.Responsibilities include:Coordinating with video editors, designers, and marketing leadsEnsuring content aligns with brand voice and messagingMaintaining clarity on content priorities, timelines, and deadlinesIdeal CandidateProven experience in social media strategy or content strategyStrong understanding of content marketing and audience growthExcellent scriptwriting and storytelling skillsAbility to analyze content performance and optimize strategyExperience working with creative teams (editors, designers, producers)Deep understanding of platform algorithms and trendsSuccess in This RoleSuccess in this role means:Growing audience reach and engagementProducing high-performing content consistentlyAligning content with business and marketing objectivesProviding clear strategic direction to the creative team✅ Why this positioning works better for hiring:"Social Media Manager / Content Strategist" attracts people who:think strategicallyunderstand analyticscan lead creativesinstead of applicants who only post content or schedule posts.
