Web and Campaign Management Specialist III

  • Iloilo City, Iloilo
  • Permanent
  • Full-time
  • 1 month ago
Job Description Summary: The role will take charge in the overall development, execution and governance of landing pages, web content, forms, email and digital assets to accelerate growth for our lead generation activities and help scale revenue for the core products of the business. Support and execute various B2B marketing campaigns using WordPress and Eloqua to drive quality leads and pipeline for our Marketing organization and build customer loyalty through optimized campaigns and nurture programs. A successful candidate should be a confident communicator, a team player, and can deliver excellent results in a fast-paced environment. Job Responsibilities: Website Management (WordPress)-60% Serve as the subject matter expert and oversee the organization's website (WordPress), ensuring it supports content, campaign implementation, lead capture, SEO, and analytics. Identify and document best practices in WordPress usage for future reference. Develop, execute, and manage all web-related content and back-end governance. Maintain website best practices: browser compatibility, template effectiveness, image optimization, user experience, and campaign integration. Partner with Campaign Managers and Marketing Analytics to develop and test strategies (e.g., A/B testing) to improve clicks, page visits, and landing page submissions. Apply analytical web strategies to derive insights and results aligned with campaign objectives. Administer and monitor global stakeholder requests for web content creation, emails, and updates. Ensure web content deliverability and global compliance. Marketing Automation & Email Campaigns (Eloqua)-40% Serve as the subject matter expert and oversee the marketing automation platform (Eloqua), ensuring optimal use for lead scoring, grading, tracking, and nurturing. Develop, execute, and manage all email and drip campaigns at the highest level, including dynamic workflows, list segmentation, tracking, and execution. Maintain email best practices: browser/client compatibility, subject line effectiveness, image usage, delivery timing, engagement filtering, and promotional strategies. Monitor and optimize email deliverability and global compliance. Partner with Campaign Managers and Marketing Analytics to develop and execute impactful lead-generation campaigns and test strategies (e.g., A/B testing) to improve open, click-through, and conversion rates. Collaborate with internal teams and third-party vendors to apply analytical, segmentation, and data mining techniques for closed-loop analytics and targeting opportunities. Qualifications: Bachelor&aposs Degree Holder WordPress - 4+ years in web development Eloqua - 2+ years in email marketing automation Technical Skills: HTML/CSS knowledge is a must - intermediate to advance WordPress or similar web development tool Familiarity with Eloqua or similar email marketing automation, landing pages, and form handlers Wrike or similar project management tool Soft Skills: Passion to develop projects and understanding of the web and marketing digital space discipline, and its implementation. Strong communication skills and stakeholder management Project management Agile and Adaptable to fast-paced projects, process improvements, and structural changes. Collaborative and engaging Good understanding of marketing operations, web and marketing digital space and its implementation. Work Arrangements: Work hours: 5pm-1am MNL Holidays: UK Calendar WFO: 2x/month minimum (could have additional for engagement, etc.) Why join us Competitive salary with annual increase and incentive Career Development Programs 24 Paid Time-offs annually, 30 Paid Time-offs in the 5th year Comprehensive HMO for you and up to 4 Dependents Day 1 Life and Accident Insurance Flexible Retirement Plan Hybrid Work Set up. IT equipment will be provided. For your convenience, our entire recruitment process is done virtually. Show more Show less

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