Social Media Specialist

Metro Manila
Permanent
Full-time

3 days ago
Apply easily

About TeamifiedTeamified works with top enterprises and digital native businesses in Australia helping them build their remote teams in India, Philippines and Sri Lanka. We pride ourselves with hiring great teams to work on exciting game changing technology. Teamified currently has 200+ engineers, testers, product managers etc. working across 20+ partners. We focus on uplifting the way organisations build and manage their remote teams through great working relationships, trust, integrity, culture and hiring processes. Additional to this we are building our own technology product offerings. We strive to deliver the best outcomes for our customers, our partners and our people.About Our ClientOur client is a creative studio where anything is possible. Beyond identity, brand and communications, they focus on uncovering what makes each business unique and bringing the strongest ideas forward. They pride themselves on close collaboration, working to deeply understand their clients’ business, market and audience, and how these elements intersect. Known for craft and insight, they operate as more than a traditional agency, challenging and inspiring their clients to achieve meaningful outcomes. Their experienced team spans marketing strategy, research and insights, brand strategy, design, advertising communications, social media strategy, community management, digital technology, website and UX, data analysis and targeted marketing. For our client, creativity is only successful when it delivers commercial results, and they are committed to achieving outcomes that ensure their clients never have to settle for less.About the RoleThe Paid Social & Content Performance Specialist is responsible for driving both brand growth and measurable commercial results across our clients’ social media channels.This hybrid role blends creative content execution with paid media strategy and performance optimisation. You will manage the full social ecosystem — from developing and producing engaging organic content to planning, launching, and scaling paid campaigns that generate leads, sales, and strong return on ad spend.The objective is to ensure our clients’ social presence is not only compelling and on-brand, but strategically built to convert, grow, and deliver tangible business outcomes.KEY RESPONSIBILITIES:1. Organic Content Strategy & Creation

Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts)

Develop platform-specific content strategies

Write compelling captions, hooks, scripts, and storytelling content

Design or collaborate with designers on carousels, graphics, and visual posts

Maintain consistent tone of voice and brand identity

Stay ahead of social trends and adapt them creatively

Optimise content for each platform’s algorithm

Platforms managed may include:InstagramTikTokYouTubeLinkedInX2. Community & Brand Growth

Respond to comments and DMs in line with brand voice

Encourage engagement through strong calls-to-action

Build and nurture online communities

Establish brand authority and personality

Identify opportunities for collaboration, partnerships, or growth

3. Paid Social Strategy & Execution

Plan and launch paid campaigns aligned to client business objectives

Define audience targeting, budgets, and bidding strategies

Build structured conversion funnels (awareness → consideration → conversion)

Manage campaigns across:

Meta (Facebook & Instagram Ads)TikTok AdsLinkedIn AdsYouTube AdsX Ads4. Performance Optimisation & Testing

Monitor KPIs daily (CPC, CPA, CTR, ROAS)

Conduct A/B testing (creative, copy, audience, placements)

Scale high-performing campaigns

Reduce wasted ad spend

Continuously improve conversion rates

5. Data, Reporting & Insights

Track conversion events, pixels, and attribution

Analyse campaign and organic performance

Build weekly and monthly performance reports

Translate data into clear insights and strategic recommendations

Forecast performance and expected returns

Identify revenue growth opportunities for clients and the agency

6. Cross-Team Collaboration

Work closely with Creative Director & Design team to elevate content quality

Collaborate with account managers on client strategy

Align with client sales teams on lead quality

Provide strategic recommendations proactively

RequirementsREQUIRED SKILLS & EXPERIENCE:

3–5+ years in social media management and paid media buying

Strong content creation and video editing skills

Advanced understanding of paid social advertising platforms

Strong analytical and commercial mindset

Experience with conversion tracking, pixels, and attribution

A/B testing and optimisation expertise

Budget forecasting and revenue modelling capability

Proficiency in Excel / Google Sheets

Excellent written and verbal communication skills

Ability to balance creativity with performance metrics

SUCCESS METRICS:

Quality and consistency of content

Organic growth (reach, engagement, follower growth)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate

Campaign profitability

Lead quality / Revenue generated

Quality and timeliness of reporting and strategic recommendations

Benefits

Flexibility in work hours and location, with a focus on managing energy rather than time.
Access to online learning platforms and a budget for professional development
A collaborative, no-silos environment, encouraging learning and growth across teams
A dynamic social culture with team lunches, social events, and opportunities for creative input
Health insurance
Leave Benefits
13th Month Salary

Teamified