Senior Marketing Manager (Bangkok, Thailand)

Sprout Solutions

Philippines
Permanent
Full-time

1 month ago

Bangkok, ThailandFull TimeSenior Manager/SupervisorSenior Marketing Manager - ThailandJob DescriptionWho We Are:We are a leading B2B SaaS provider in the HR technology space for companies of all sizes. We offer two core SaaS solutions: a Payroll system which is a requirement for most companies; and a cloud-based Time and Billing system, which is relevant to services companies across various industries, including accounting, legal, engineering, construction, architecture, and other time-based professional services firms.Who are We Looking For:We are seeking an experienced Senior Marketing Manager to join our team in Thailand. The successful candidate will play a pivotal role in driving demand generation, enhancing brand visibility, and accelerating revenue growth. As a bilingual professional proficient in both Thai and English, you’ll collaborate closely with cross-functional teams and external agencies to execute impactful marketing campaigns.What You’ll Do: * Demand Generation Strategy:

Develop and execute demand generation strategies aligned with business goals.
Leverage marketing engines such as SEO, online advertising, PPC, content marketing, cold and nurture email marketing, events, and PR.
Campaign Planning and Execution:

Plan, create, and manage marketing campaigns across various channels.
Collaborate with in-house or external content creators to produce compelling marketing content.
Create and maintain a content calendar, ensuring timely release of marketing materials.
Agency Collaboration:

Work closely with your appointed full-service marketing agency.
Manage agency relationships, ensuring seamless collaboration and effective execution of campaigns.
Product Positioning and Messaging:

Understand our solutions thoroughly and identify key features that resonate with our target audience.
Craft compelling product messaging and positioning to drive customer engagement.
Budget Management:

Develop and manage marketing budgets for product-specific campaigns.
Allocate resources effectively to maximize ROI.
Cross-Functional Collaboration:

Collaborate with Sales, Product and Customer success counterparts in Thailand to align marketing efforts with sales objectives.
Work closely with the VP of Growth, Heads of Product Marketing, and Marketing Communications at our Philippines headquarters.

Where You’ve Been:

Experience: Over 8 years of professional experience, with ideally demonstrable exposure in the B2B/SaaS technology marketing space.
Skills:

Proven track record in planning and executing demand generation campaigns.
Proficiency in marketing engines (SEO, online advertising, PPC, etc.).
Excellent written and verbal communication skills.
Strong program management abilities.
Ability to drive cross-functional projects.
Exceptional analytical and strategic thinking.
Experience in agency management and collaboration.

Education:

Bachelor’s degree in Marketing, Business, or related field (preferred).
Proficient in native Thai and English language

Location:

Based in Thailand.

Reporting Structure:

Reports to the VP of Growth.

Sprout Solutions

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