Sales Director

• Lead and manage multiple sales teams across different channels to deliver revenue, market share, and profitability targets.
• Develop and execute sales strategies across high-volume channels (e.g., Modern Trade, Bulk) and relationship-based channels (e.g., Foodservice, Catering).
• Oversee business planning, pricing, promotions, and trade negotiations with key partners.
• Drive digital transformation initiatives through effective use of CRMs, analytics dashboards, ERP systems, and automation tools for sales and forecasting.
• Monitor and analyze sales performance data, market trends, and competitor activities to inform strategy.
• Present and align sales strategies at board level while coaching frontline managers to deliver execution excellence.
• Collaborate with cross-functional teams including Supply Chain, Operations, Purchasing, and Marketing to ensure smooth execution of business plans.
• Provide leadership, mentoring, and performance management to strengthen sales capability and team effectiveness.
• Ensure compliance with internal processes, budgets, and reporting requirements.

• Minimum of 10 years' progressive sales experience with at least 5 years in a senior leadership or director-level role.
• Strong background in FMCG, food distribution, or related industries.
• Proven track record managing multiple sales teams and channels.
• Proficient in CRMs, sales analytics tools, dashboards, ERP platforms, and automation tools.
• Experience leading digital transformation initiatives in sales and performance tracking.
• Excellent communication, negotiation, and stakeholder management skills.
• Strategic thinker able to zoom in and out - from big-picture planning to day-to-day execution.
• Bachelor's degree required; MBA preferred.
• Tech-driven and forward-looking mindset.

Monroe Consulting