Job Description Key Responsibilities Drive the strategy, planning, and execution of high-impact marketing campaigns that support new product launches, regional initiatives, and sales motions Develop campaign briefs, frameworks, and timelines in partnership with cross-functional stakeholders, ensuring each campaign aligns with business priorities and delivers measurable outcomes against strategic objectives Collaborate closely with demand generation, brand & communications, customer success teams, and sales teams to build cohesive, persona-aligned campaigns that drive awareness, engagement, and conversion throughout the buyer journey Build campaign-ready assets that support full-funnel execution including landing pages, sales outreach sequences , customer case studies, website copy, and video scripts Monitor campaign performance in real time, identify opportunities to iterate, and scale successful motions with repeatable playbooks, standardized briefs, and campaign calendars Own and improve campaign processes, documentation, and planning cadences to drive alignment, efficiency, and speed to market Leverage buyer insights, market research, and competitive intelligence to inform campaign strategy, refine messaging, and ensure relevance across segments, regions, and personas Deliver clear, data-driven reporting on campaign results including pipeline impact, engagement metrics, and ROI , to inform stakeholders, guide future investment decisions, and champion a culture of accountability and results across all marketing initiatives Requirements Essential Qualifications 4+ years of B2B marketing experience leading full-funnel campaigns across global markets and diverse personas from development to execution Strong collaboration skills and cross-functional experience working with demand generation, creative, sales, and customer success teams Advanced proficiency with HubSpot and other marketing automation platforms Demonstrated success leading product launches and building repeatable campaign frameworks aligned to business goals Proven track record implementing and optimizing marketing processes that deliver measurable results Strong analytical and problem-solving skills with exceptional attention to detail Proven ability to manage multiple projects simultaneously, balancing strategic thinking with tactical execution in a fast-paced environment Benefits Great Place to Work-Certified Company Premium HMO Holistic employee experience Rewards and incentives Monthly engagement activities Career advancement opportunities Paid referral program