Content Management Officer (BDO Life)

  • Philippines
  • Permanent
  • Full-time
  • 6 days ago
Job Summary The position is primarily responsible in providing marketing communications support for the company&aposs head office employees, bancassurance distribution channel, alternative marketing & sales team, and corresponding bank units, as applicable. This includes: 1) Developing content appropriate to the channel and market being served. 2) Developing an end to end communication plan to ensure that relevant messages are communicated effectively ang optimally across appropriate communication channels. 3) Works with various units in the company such as, but not limited to, the product marketing team, actuarial, and corporate solutions, to develop product communications for both individual and group life insurance products. The role also liaises with BDO&aposs Marketing Communications Group to ensure adherence to branding guidelines and secure appropriate approvals for all external facing communications. Responsibilities: Product Communications for Group Life Plans Works closely with Product Management, Actuarial, Alternative Marketing & Sales, Corporate Solutions and Training to develop and launch a full-year product communications plan spanning various communication channels and media platforms to generate awareness and engagement for the company's group life products as bundled into existing products and services of the Bank, in order to contribute to the organization's vision of driving synergy between BDO and BDO Life. Coordinates with BDO Group Units to co-create a marketing plan to drive awareness for new initiatives whereby insurance is bundled into existing BDO Products and Services (i.e. MRI for Housing Loans, Term Life for CASA Protect) Sales Channel Support Develops communication materials for the channel being supported which includes: Ensuring that brand mandatories are properly applied on internal and external materials Conceptualization and creation of digital and non-digital materials that in leads generation activities Product spiels / message templates to aid business development, leads generation, client presentations and the like, in order to ensure that a unified message on the value of life insurance is echoed across communication channels. Financial Advisor Recruitment Works closely with the FA Recruitment Team and HR to develop and roll out internal & external communication campaigns to promote the FA career and increase referrals among BDO group employees. Creates and updated content on FA Career on relevant company web pages Develops and designs materials in support of FA recruitment projects and initiatives such as but not limited to the Career Orientation Program Deck, Recruitment Booths, and other Recruitment paraphernalia. Qualifications: Bachelor&aposs degree in in business management, marketing, financial services, or any related discipline With at least 23 years of relevant work experience in a sales or service organization handling marketing, communications, journalism, or advertising, preferably in the life insurance industry. Background in marketing communications, journalism, advertising, or digital marketing With functional knowledge using Adobe applications (Photoshop, Illustrator, InDesign, Premier) or other graphics application/software. Excellent oral and written communication skills. Team player, flexible and can work under minimal supervision. Willing to work onsite and be assigned in Makati or Ortigas Take note that BDO will NEVER ask candidates for payment at any part of the recruitment process, or processing of their job application. Show more Show less

foundit

Similar Jobs

  • Media & Content Coordinator

    EasyGig

    • Philippines
    • ₱300-350 per hour
    At EasyGig, we specialize in connecting businesses with the best candidates across industries. Whether you’re hiring for entry-level positions or executive roles, our expert recrui…
    • 17 days ago
    • Apply easily
  • Global Technology & Content Management Analyst

    • Philippines
    Kenvue Is Currently Recruiting For a Global Technology & Content Management Analyst What We Do At Kenvue, we realize the extraordinary power of everyday care. Built on over a centu…
    • 25 days ago
  • Content Management Specialist

    • Taguig City, Metro Manila
    Responsibilities Take direction/training from the web operations manager on how to build content in the content management system (Contentful) and the tasks to prioritize Attend a …
    • 27 days ago