Manager, Analysis & Insights (nightshift)

• Ensure the successful completion of the agreed upon project deliverables within statement of work (“SOW”) scope, time and budget with quality while consistently exceeding client expectations across all Merkle | Cardinal Path service offerings
• Act as a strategic advisor to the project team using a keen understanding of the client’s business and marketing objectives, not only the current project
• Conduct regular client communication, expectation setting and management, as well as providing strategic direction
• Proactively identify potential issues and provide solutions to correct any scope/budget deviations.
• Act on the client satisfaction survey results for the portfolio, ensuring quality improvement plans are developed and executed

• Work with the lead responsible for the Analysis & Insights practice area to develop and grow that practice area by creating and cultivating lasting relationships with both clients and internal teams.
• Work with the members of the A&I team, from junior to senior to help them improve their understanding of the industry, improve their client communication skills, create professional development plans, and better understand how our A&I offerings fit into the big picture for our clients.
• Work with others to ensure collaboration across domains, to help proactively manage issues, and create overall plans for achieving annual and long-term goals.
• Work with the internal team and clients by helping the teams apply our thought leadership in ways that will deliver on our clients’ business goals in innovative ways.
• Ongoing practice and process development looking for ways to improve and streamline Cardinal Path’s processes to not only deliver a superior service to our clients, but also to improve our efficiency and profitability.
• Collaborate with North American technical leads to deliver training programs related to skills required for technical implementations.
• Have a working knowledge of how business requirements and measurement frameworks are translated to tagging solution strategies that will best serve client analytics and reporting needs.

• 4+ years working in the field of digital analytics and digital marketing - working in a client results service organization, preferably an advertising agency or management consultancy, is preferred.
• 4+ years on-the-job experience with web analytics tools such as Google Analytics and Adobe Analytics
• Foundational understanding of data capture practices, understanding of data capture models for Google Analytics, and how this structure supports analytics.
• Minimum of 3 years’ experience in advanced web analysis methodologies, such as the following: Deep clickstream analysis, Experimentation and testing, Personalization, Competitive analysis, Social analytics, Mobile apps, Surveys, and other digital measurement technologies
• Experience in creating strategic measurement plans, technical documentation and supporting full implementation of analytics tools.
• Experience using debuggers, completing related QA processes, and issue resolution.
• Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced storytelling skills.
• Proficiency with enterprise analytics data management and data science tools (ex. SQL, R, SPSS, BigQuery, Oracle, Tableau, PowerBI, etc.)
• Excellent communication skills including verbal, written and data visualization with experience creating clear, concise, and professional documents.
• Exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager) preferred
• Certifications in Google Analytics and/or Adobe Analytics
• Expert Excel skills (Pivot tables, conditional formatting, advanced formulas)
• Comfortable presenting findings and providing training on analytics tool usage.
• Bachelor’s degree, advanced degree preferred.
• Exposure to project management skills, business process redesign principles, tools and techniques is a plus
• Must be amenable to working nightshift following US/Canada timezone (9:00PM to 6:00AM Manila time)

• Curiosity, creativity, initiative, insight, resourcefulness, and an entrepreneurial spirit
• Excellent communication skills and the ability to interact with all levels of end users and technical resources.
• Passion for digital marketing, with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles
• Excellent verbal, written and data visualization communication skills with experience creating clear, concise, and professional documents.
• Ability to quickly master new disciplines, concepts, and technologies, with the continual desire to learn.
• There is an expectation that travel will be a requirement of this position - we do not expect travel to make up more than 30% of the time commitment.

• HMO and Life Insurance coverage on Day 1
• Paid leaves
• Mental wellness leaves
• Mental health assistance
• Medicine and optical allowance
• Sponsored training and certifications
• Cool office space located in a prime location
• Free snacks and unlimited coffee
• Hybrid work setup
• Multicultural team learning and collaboration
• Cross-skilling opportunities with platform experts
• Opportunity to work with world-class clients

Cardinal Path